Why you should join the Mobile kitchen bandwagon
Monicah W. Kariuki
Digital Marketing Specialist: Google Ads (PPC), Social Media Marketing (SMM), Search Engine Optimization (SEO), Content Creation and Marketing.
1. To test and research Markets-Companies test areas to see if their products would work well with the individuals in that location. A mobile kitchen can give the company a better idea of which markets its products would do well in. The company would not need to waste money testing markets with large restaurant Capital when they have a mobile kitchen that can test it for theAm. If there is a demand in certain areas first send the mobile kitchen. The mobile kitchen can help identify a new market for permanent franchise locations to be built with little risk.
2. Simple, Cost – Mobile food units are significantly less expensive to start up and operate than a standard restaurant. For individuals that are interested in franchising, mobile kitchens provide them with a new entry point that can fit their budget. For companies, mobile kitchens will give them an extra stream of revenue and brand awareness.
3. Branding – Companies can use mobile food units as a corporate branding and marketing tool. The mobile kitchen itself is a moving billboard to attract consumers to purchase the company’s products. There some events that require a mobile kitchen due to their seasonal nature like trade shows, music concerts, rugby and football matches
The key to marketing a company is:
- Brand Awareness – Moving Billboard
- Availability – Mobile and multiple locations
- Convenience – Located in busy area during lunch break
The mobile kitchen also can be stocked with the company’s products and driven to the streets, promotional events and hired to cater private events. The more customers a company can reach the more successful it will be.
Sheffield Africa is an A-Z mobile kitchen solution provider in; layout design, equipment selection, installation, branding and after sales service. Our food trucks and carts are of different sizes and types such as Grab and Go, Barbeque, Juice Bar, Hot and cold beverages ,Deli, Coffee Shop, Shawarma Sandwich, Pizzeria, Ice cream and Gelato, Chicken and Chips, Burgers, Waffles, Panini Sandwich ..etc., the list is endless. See Sheffield Africa mobile kitchens and food carts reference projects
For more consultation on mobile kitchens please call us directly if you have any questions or need further assistance +254 713 444000 or drop us an email at Sheffield Africa