I recently completed a photography workshop for colleagues at StanfordMed. While a similar course costs $400 through Continuing Studies, I offered mine for free. Why? The reasons were entirely selfish:
- Photography used to be hard. First there were the barriers to access: film ($), processing ($$), equipment ($$$). Then there was the lag in feedback—take a photo, write down your settings, a week later you find out if you had the proper exposure. Today, we walk around with 48MP in our pockets and the feedback is instant.
- It’s no wonder that between the iPhone and the internet that visual imagery has skyrocketed. Every single social media platform gives more real estate to posts with photos, and they receive more engagement from users.
- Marketing agencies and psychologists agree: it means more when someone says it about you than when you say it yourself. You also can’t be in all places, all the time. User Generated Content (UGC) is a win-win for the busy communications professional.
In short: the more people who know how to use their camera to capture a quality image, the better I can do my job.
Associate Project Manager at UCSF | Project Management | Non-Profit Board Member | Enthusiastic about contributing to the equitable growth of the healthcare industry |
1 年Such an informative class! Thank you Rachel!
Communications Manager, Stanford Center for Innovation In Global Health
1 年You're an excellent teacher, Rachel! Thanks for sharing your knowledge and expertise.