WHY YOU SHOULD INVEST IN A WEBSITE

Organizations invest a lot of money in product packaging and making their physical store appealing to customers. In recent years, organizations have learned that a large portion of their client base is online with research indicating that the average consumer spends at least 2 hours each day online. The fact that global brands use a website to engage with their customers further supports this notion. Here are some reasons why you should invest in a website, whether you are a startup, a small business, or a major corporation.

1.??????A WEBSITE IS AN EFFICIENT MARKETING TOOL

Marketing is the lifeblood of an organization. You'd agree with me that most people spend more than two hours per day on the internet. Nowadays, people prefer to shop online than at physical stores. Organizations develop a customer-business relationship by building a mailing list. Have you ever received a pop-up while navigating a website asking you to sign up to receive newsletters? After signing up, you will begin to receive emails from the organization and they take you through their sales funnel. This way you’d get to know their latest products or services.

2.??????YOUR COMPETITOR HAS A WEBSITE

Your competitor has a physical shop and a website. Do you know what this means?

They are getting customers from two major sources while you are leveraging on ONE! Some prospects are randomly searching online for your products and services but guess what, they won’t buy from you because you don’t even have a website. They will all purchase from your competitors that have a website. Your products or services might even be better than that of your competitor but only a few people will know. Your competitor will keep getting those clients if you don’t do something about it!

3.??????A WEBSITE IS OPEN 24/7

Businesses have opening and closing hours. This means that when your physical store is closed, clients and prospects cannot place orders or even get to know more about your services. The result is that they go to your competitors to purchase a product or service. Well, it is time to stop passing opportunities to your competitors. Having a small business doesn’t mean you cannot compete with bigger brands. To compete with bigger brands your business needs to be listed on the search engine. With a website, customers can examine products, shop, place orders, and make payments anywhere and anytime.

4.??????REACH A GLOBAL AUDIENCE

How many staff would you need to employ to reach a billion people?

Imagine your marketers having to attend to a billion customers daily!

A website is the best marketer you’d ever hire because it enables you to reach billions of people around the globe. The best part is that billions of people can access your site simultaneously. If you are looking for ways to increase sales, then you need to invest in a website.

5.??????INCREASE SALES

It is easier for people to shop online. They don’t have to work around your physical store, request a sales representative to explain the function of a product or enquire other necessary information. On your website, you could have a detailed video about the service or product. Customers usually leave a review about products or services on a website, prospects will find them helpful because it will enable them to trust the solution your product is aimed at providing.

Your business needs a website. Enough of leaving so much money on the table for your competitor to enjoy! Invest in a website that is visually appealing and easy to navigate. In your marketing plan, have a budget for your website.?

WHY YOU SHOULD INVEST IN A WEBSITE

Organizations invest a lot of money in product packaging and making their physical store appealing to customers. In recent years, organizations have learned that a large portion of their client base is online with research indicating that the average consumer spends at least 2 hours each day online. The fact that global brands use a website to engage with their customers further supports this notion. Here are some reasons why you should invest in a website, whether you are a startup, a small business, or a major corporation.

1.??????A WEBSITE IS AN EFFICIENT MARKETING TOOL

Marketing is the lifeblood of an organization. You'd agree with me that most people spend more than two hours per day on the internet. Nowadays, people prefer to shop online than at physical stores. Organizations develop a customer to business relationship by building a mailing list. Have you ever received a pop-up while navigating a website asking you to sign up to receive newsletters? After signing up, you will begin to receive emails from the organization and they take you through their sales funnel. This way you’d get to know their latest products or services.

2.??????YOUR COMPETITOR HAS A WEBSITE

Your competitor has a physical shop and a website. Do you know what this means?

They are getting customers from two major sources while you are leveraging on ONE! Some prospects are randomly searching online for your products and services but guess what, they won’t buy from you because you don’t even have a website. They will all purchase from your competitors that have a website. Your products or services might even be better than that of your competitor but only a few people will know. Your competitor will keep getting those clients if you don’t do something about it!

3.??????A WEBSITE IS OPEN 24/7

Businesses have opening and closing hours. This means that when your physical store is closed, clients and prospects cannot place orders or even get to know more about your services. The result is that they go to your competitors to purchase a product or service. Well, it is time to stop passing opportunities to your competitors. Having a small business doesn’t mean you cannot compete with bigger brands. To compete with bigger brands your business needs to be listed on the search engine. With a website, customers can examine products, shop, place orders, and make payments anywhere and anytime.

4.??????REACH A GLOBAL AUDIENCE

How many staff would you need to employ to reach a billion people?

Imagine your marketers having to attend to a billion customers daily!

A website is the best marketer you’d ever hire because it enables you to reach billions of people around the globe. The best part is that billions of people can access your site simultaneously. If you are looking for ways to increase sales, then you need to invest in a website.

5.??????INCREASE SALES

It is easier for people to shop online. They don’t have to work around your physical store, request a sales representative to explain the function of a product or enquire other necessary information. On your website, you could have a detailed video about the service or product. Customers usually leave a review about products or services on a website, prospects will find them helpful because it will enable them to trust the solution your product is aimed at providing.

Your business needs a website. Enough of leaving so much money on the table for your competitor to enjoy! Invest in a website that is visually appealing and easy to navigate. In your marketing plan, have a budget for your website.?