Why You Should Get Listed on Relevant Web Directories? Is it Still Working for you

When we talk about SEO, particularly link building, the topic always ends up going to the value of curated web directories, especially those local web directories, or very niche-specific ones.

What is a web directory?

We have all seen web directories, even if you haven't known what to call them exactly. These are similar in a way to telephone directories, yet they normally include further detail, such as a physical address, categories, products, contact names and even reviews. They are typically searchable or browse by topic or region.

Benefits of web directories

There are two main benefits of being listed on the right web directories. One is for humans and one for robots. No, not those robots. I'm talking crawlers for search engines like Google.

So, the first benefit is I may be looking for your specific industry on a directory, and find you. Then I get in touch. That's lead generation, also known as marketing to humans. Obviously, not all humans that see your listing will get in touch, however, if you attract a few per year, that could easily be worth the effort of being on that directory. Let's say the CPA example above. If I were a CPA, I would make sure to be in that list, as it could help prospective customers find me.

So the second benefit is for crawlers, or more specifically, for search engine optimization. If you get the right types of links from the right directories, then you can get some SEO benefits from these. When I say right links, I mean the value of the link can be affected by many factors, such as how many outbound links that originating page or site has, if the link is dofollow or nofollow, does it have anchor text and more.

What types of web directories should I consider listing on?

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