Why You Should Focus on Strengthening Your Sales Team Before Building a New One

Key Takeaways:

• Strengthening your sales team by training your employees is important for employee retention and attracting top-tier talent
• Professional development increases employee engagement, which increases profit
• High turnover not only affects your company culture but can also create long-term issues with your clients and causes the risk of losing them
• It costs about $4000 to recruit, hire, and train a new employee?

Training your sales team should be your company's top priority. Not only does it affect employee engagement and retention, but it heavily impacts the bottom line. To improve profitability, focus on strengthening your sales team before building a new one. Here's why.

Your employees are your most valuable investment, and your sales team is the most fragile piece. Unfortunately, several business owners see training as a burden. This attitude is costly in the long run.

The average cost of recruiting, hiring, and training a new employee is estimated at $4,000. Hiring the wrong staff can result in high turnover, absenteeism, higher healthcare costs, and even theft and workplace violence. The costs to your organization's bottom line and reputation can be immense.

To remain competitive, welcome a helping hand aboard to avoid future rough waters. We're here to assist. Let’s cover reasons to strengthen your sales team before building a new one.?

You increase employee engagement and profitability

One of the best investments you can make is supporting employees’ career development. You'll increase your employees' engagement when you provide growth opportunities that can increase your company's profitability. Simply put, when your employees have more room to grow, they will likely stay. High employee engagement also results in low turnovers.

A survey of over 2,000 employees revealed opinions on whether providing more development opportunities would increase productivity. The poll indicated that organizations offering professional-development opportunities increased employee engagement by 15% and retention by 34%.

You improve upward mobility

It's beneficial promote from within. Long-time employees’ familiarity with the company offers better productivity over an external hire.

It’s tempting to seek outside hires who might seem more productive than current employees. But there’s a downside: it takes a new hires a long time to learn their duties and immerse themselves in your company culture.?

A University of Pennsylvania study revealed that, although external hires are paid more, they're more easily fired. This implies that outsiders receive better pay, but often deliver poor performance.

Retain top-tier talent

The average expense of bringing on a new hire is typically 1.25 to 1.4 times their salary. If your company is in the midst of a challenging transition, onboarding costs could shake your company's finances.

By training your sales team, you can retain top-tier talent that contributes to increased productivity and customer retention. Customers have become more sophisticated and won't settle for a generic pitch that doesn’t strongly position your company. Training must be focused to be productive.

One in 10 businesses suffers from a turnover rate of 55% or more; ineffective training is a major factor. When employees were surveyed about how companies can improve retention, about 94% of employees responded that they'd stay longer with their employers if they received better coaching.

Strengthening your sales team by training existing employees improves retention, boosts employee morale and engagement, and builds company loyalty.

The hallmark of a company with the right priorities is its willingness and ability to ensure its sales team remains well-trained.

Facilitate business growth

The easiest way to grow your company is to grow your team. A large portion of your business-growth strategy should focus on your sales team. Without training, your team may struggle to execute even a well-planned strategy.?

Strengthening your sales team can be time-consuming, but in the long run, the benefits outweigh the negatives. Frequent training reduces mistakes, increases efficiency, and delivers a consistently trained sales force.?

How MetaGrowth can help

Strengthening your sales team requires focused training, especially if you aim to create top performers in a field where most don't meet their quotas.

MetaGrowth can help you develop a high-performance sales team with our rigorous five-step hiring process. We know that hiring takes time, and we want to help you get it right.?

We also help you automate your training process and create a digital library of on-demand training content. We can also train your team. Contact us today to discuss how we can help.?