?? Why you should develop an AI playbook
Headlines You Should Know?
Develop Your Playbook to Start Reaping AI’s Benefits
There’s now a social network exclusively for bots. OnlyBots (yes, it appears to be SFW) lets you create your own bot, but you can’t manually post. The only thing for a human to do is watch a bunch of bots talk among themselves. Of course, this AI example gets filed under “Parlor Tricks” and provides little beyond entertainment value (if that). But there are plenty of tools to help communications pros and the list is growing by the day.?
We’ve reached a point where it’s undeniable that AI can take on more of our work, even as industry experts disagree on the extent. Gartner claims copyright issues will slow AI adoption, but a report by Foundry says CIOs anticipate big increases in enterprise AI use even from last year. A report by Muck Rack showed that 89% of PR pros feel AI helps them work faster, and 74% say it has improved their quality of work to some degree.
To take advantage of AI, you have to develop your own playbook for how AI best serves your work and what you’re willing to automate. Update the playbook constantly. What was groundbreaking yesterday might become obsolete tomorrow, outpaced by newer tools that understand nuance better or offer more creative capabilities like generating images, videos, and music (more on that later). No one can create this playbook for you or determine the ethical considerations that fit you or your organization. There’s no instruction manual, which means all of this will be trial and error, but you only get to reap the benefits if you dive in headfirst and figure it out for yourself.
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Tips and Tricks
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?? Look out for AI-isms when editing
What’s happening: It can be tempting to just take it as a win when AI tools like Claude or ChatGPT spit out content faster than you can even consider what you want to say. This notion doesn’t just apply to hobbyists or communications professionals. Apparently, even blatantly obvious AI tells, like the phrase “as of my last knowledge update,” show up in academic papers (beyond the ones studying AI tools).?
Why it’s important: The more these AI tools proliferate, the more judgemental people will be about what they read. It’s important to not even give the appearance of farming your content out to AI without your own input and review. That’s not to say you shouldn’t use AI at all — you just need to edit outputs thoroughly so you can ensure quality.?
Try this: Start a document and keep your own list of phrases or words that you want to omit. Like your playbook, review and revise this often. Begin with the most basic of AI tells, like colons in headlines and only one paragraph per subhead, then expand to some common phrases and words. This isn’t a comprehensive list, but here’s a starting point:?
As of my last knowledge update …, as a large language model …, In an ever-changing world …, in the era of …, the evolving landscape of …, not only XXX; but also YYY, as (title) of a (genre) company …, beacon, tapestry, labyrinth, symphony, navigate, murky waters, delve, elevate, unlock, unleash, imperative, paradigm, paramount, and testament.
Quote of the Week
“We have a clear policy not to use generative AI to create LEGO content. … We fundamentally believe in the wonder and power of human creativity and will continue to encourage and celebrate the talented artists who help bring our brand and characters to life.”
— LEGO, in a statement provided to Axios after it used generative AI to produce a series of images on its website, violating its policies?