Why you Should Consider Advertising in Mobile Gaming Apps: (thinking outside the app?)
Stephen Longsworth Jr
Global Director, Paid Social Media | Performance Marketing & Growth Leader
Mobile users spend the majority of their time using mobile apps. And as the app market grows, ad inventory expands with it. Here are a few key factors on why you should consider the ad inventory in mobile game apps.
Among US Mobile Internet users, 79% of their daily online mobile activity time is spent in-app vs. 21% of time on mobile web. This usage correlates to 73% of ad dollars being spent to serve in-app ads, and 27% going to mobile web ad spend. (Source: eMarketer)
A large category of mobile app usage is mobile gaming, which generates extensive awareness & engagement. Mobile game apps should be considered when developing your mobile advertising strategy. One of the front runners in this space is Gameloft, which offers mobile ad products through its Gameloft Advertising Solutions.
Gameloft’s titles get 2.8 million game downloads per day, generating the following:
- 39 minutes of daily playtime per user
- 166 Million monthly unique players
- 8 billion monthly inventory impressions
Gameloft’s Ad Formats
They run several different type of ad units including banners, full-screen interstitials, and videos. There is an effort to make the ad experience as seamless as possible with the game play experience. Native ad products include Sponsored Events and Buddy Packs. Rich Media ad products are also available, placing a playable ad inside the player’s current game.
With programmatic advertising on the increase, your brand can benefit from running programmatic ads in mobile app games now as well. Gameloft’s programmatic inventory is available through ad exchanges including Rubicon and SpotXchange.
Marketers should consider:
- Gaming can reach across demographics
- Custom in game ads can be implemented
- Programmatic in gaming apps is an option
- The experience is highly engaging
Adding mobile gaming apps to your marketing mix could change the game for your brand! What kind of ad experience have you had in mobile game apps?
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#1 PR Firm Clutch, G2, & UpCity - INC 5000 #33, 2CCX, Gator100 ?? | Helping Brands Generate Game-Changing Media Opportunities ??Entrepreneur, Huffington Post, Newsweek, USA Today, Forbes
6 个月Great share, Stephen!