Why You Should Not Buy Facebook Likes for Your Business in 2023
Every business wants to see at least 1000 likes on their page. It boosts their credibility among customers and helps to increase sales. In most cases, likes can mean customers. After all, these people “like” your page - it means they are interested in your business.
You can get likes for free. You must consistently post content that will organically attract the right kind of people to click the Like button on your page.
However, it can be tempting to hand over your cash to people who will assure you of 5000 likes. It’s true - click farms can bring you those figures. And - as tempting as it sounds, buying Facebook likes is a slippery and dangerous slope. You risk getting your account suspended or your page disabled.
In this article, we shall discuss why people buy Facebook likes, why you should not buy Facebook likes, and how to get them organically.
What are Facebook likes, and why do they matter?
Before we talk about paid likes and why you should not buy Facebook likes, let’s start from the basics.
What is Facebook?
Who hasn’t heard of Facebook in this day and age? Even your grandma back home knows of this web app. That proves just how popular and widespread the app is. In fact, Facebook has over 1 billion users, and it is the largest social media network in the world.
Facebook is a social networking site that allows you to connect with people. You can go onto the website and create a personal profile for yourself for free and connect with your friends, family, coworkers, and even strangers that you have never met before.
Facebook can also be used for business. You can advertise and sell your products on Facebook. There are one billion people worldwide that use Facebook. In Uganda alone, there are over 3 million Facebook users. Those are all potential customers.
To demonstrate the vast importance of Facebook for business in Uganda, let’s look at this scenario: You set up your salon in Kampala at the beginning of the year. Here are the methods you have used to attract new customers:
You can reach 100 people with the news of your new salon. However, with a Facebook page (and a website,) you can get thousands of people for free! With ads, you can reach hundreds of thousands of people.
When someone likes a Facebook page, it means they support the content being posted and want to see more posts from that page in the future. The more likes a page has, the more people that support and enjoy that page.
Facebook likes show the popularity of a brand. A brand or business with many likes is more credible and trustworthy than one with 10 or 20 likes. When someone likes your business page on Facebook, they will continue to receive the content you post until the day they remove the like from your page.
Remember, all likes are potential customers. It takes consistent posting for an interested buyer to turn into a sale. These are just some reasons why Facebook likes are essential for a business in Uganda.
Why do people buy Facebook likes?
Let’s face it - Facebook likes matter. They are a collection of all the Facebook users that support you and want to see more of your content. Even though it is an ego boost to see that your business has 5000 likes, likes aren’t just a number; they do a lot for your business.?
Here are some reasons why people buy Facebook likes.
To increase engagement
Engagement on Facebook includes likes, shares, and comments. These metrics offer insight into how your business is faring. When no one likes or comments on your page, your audience is disinterested and bored.
On the other hand, if you interact with your customers by replying to their questions, your page can become colorful and appealing to your potential customers. Some business owners ignore their customers’ requests to share the prices of products.
Such a business will chase away potential customers. To increase your engagement, encourage interactions among your customers. Let them share photos and videos about your product or service.
To build a Facebook group
Another reason people want Facebook likes is to use that as a technique to invite people to join their Facebook group. A Facebook group is a community of like-minded individuals interested in a particular topic.?
Apart from that, Facebook groups are one of the only places on Facebook where you can get a lot of organic reach for free. People on your Facebook group are interested in what you have to say, and they will interact with you more.
However, if you buy your likes, the audience you receive will offer something other than organic reach. This audience could be scattered because they need to invest in your business personally. For example, you won’t get much reach by inviting a dog owner to your Facebook group about cat food.
To gain credibility
Let’s say you are at the supermarket looking to buy yogurt. Everyone who passes by picks up a specific yogurt brand but leaves the other behind. In your mind, you’ll probably think the one with more buyers is the better one.
In the same way, businesses with more likes portray a sense that they are providing a better quality of service than other businesses with fewer likes. Businesses with more likes look more established and convert more prospects into customers.
To market their products and services
Most businesses are on Facebook to market their products and services. Facebook is a gold mine for marketing departments. It falls under digital marketing and is almost as important as today's traditional marketing strategies.
Using social media marketing practices, you can expose your audience to your products. Here are some social media marketing practices to help you reach a wider audience:
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How people buy likes on Facebook
Likes are free if you focus on building your community organically. But Likes are directly related to how many sales you will make by posting on Facebook. Business owners may want to increase their Facebook likes as fast as possible. That’s why they turn to “buying” likes.?
The right way to gain likes is by propositioning people that will be interested in your product. However, you will buy likes if you want to do it the less savvy way.
Here are some places that people buy likes from:
There are always people who know people who can give you a large number of likes quickly. Their methods are almost always unsavvy. They can even cost you your Facebook account. Buying likes is against Facebook’s terms of service.
One of the ways that these likes are achieved is through fake accounts. Real people don’t run fake accounts. They feature a phony name, and they lie dormant until they are used to like a page. These pages are unhelpful, and Facebook routinely deletes fake accounts.
They take up resources because they don’t post or engage with content and stay offline for long periods. Do you want your business to be filled with empty accounts that don’t buy from you?
Seeing many of your likes may feel nice, but that feeling will soon crash when you realize that those numbers don’t serve any purpose to your business.
How can you tell if someone is buying likes on Facebook?
Here are some ways to tell if someone is buying likes on Facebook:
Why You Should Not Buy Facebook Likes
People continue to buy Facebook likes. They want to establish their credibility among customers and reach wider audiences. However, in this section, let’s examine why buying Facebook likes is terrible.
Fake Accounts
If you pay for your Facebook likes, they will all be from fake accounts. Fake accounts are made using fake identities. Remember - Facebook was created to create authentic connections among people. Fake accounts go against the very essence of Facebook's vision for connection.
Fake accounts are empty. They sit dormant until they need to be used to boost someone's like count. Everyone who buys likes from a particular site will have duplicate accounts liking their pages. The likes are not authentic and probably are from a country that couldn’t be further from your business.
Therefore, these likes have little benefit to your business.
Breaching Facebook Terms of Service
It would be best if you didn’t buy likes because paying for likes from third-party websites is against Facebook’s Terms of Service. Facebook will suspend or disable your page if you are found to be performing activities that are against Facebook rules.
Facebook has systems that detect and report likes from fake accounts. If your Facebook page gets suspended, you can’t advertise your business. You will have lost all the customers that were acquired legitimately. It can hurt your business.
Brand Credibility
It’s easy to tell if a company has bought its likes. While some businesses buy likes to boost credibility, that can backfire when customers realize that they are all acquired in a shady manner. People want to support companies that offer quality services.
Information about a brand buying their likes is a blow to their reputation. If you buy likes, it’s only a matter of time before it all comes crashing down.
Waste of money
Spending money to buy likes from fake accounts is a waste of money. The likes don’t bring in interactions. They are from fake accounts, so they can’t become paying customers. They may boost a brand’s credibility but don’t bring in enough income to justify their purchase.
Buying likes is a waste of money because there are other lucrative ways to spend money on your business. For example, you can buy Facebook ads and boost your likes and income. Facebook Ads utilize Facebook’s data algorithms to find the right demographic to display your ads.
How to Increase Likes using Facebook Ads
Now that you know the dangers of buying your likes off shady sites, it’s essential to know that there are other organic ways to get likes. Enter: Facebook Ads.
Facebook Ads is a program created by Facebook to help businesses reach larger audiences. Facebook was founded in 2004, making it 19 years old this year. Since Facebook keeps growing, there is a lot of data to handle.
Facebook tracks a lot of information. It has data on the age, gender, and location of its users. And that’s the most basic data it collects. Other data could include the type of phone you use, how long you spend on the app, and what pages you spend more time browsing.
If you are a ladies’ salon in Kampala, Facebook Ads will help you target ladies who want their hair done. You won’t waste your time and money advertising to men. Since Facebook has all this information, it will ensure only interested people see the ad.
People who see your Facebook ads will like them if they interest them. You can pay Facebook to get likes. However, these likes come from real people who enjoy your service. They aren’t fake accounts that can get your page blocked by Facebook.
Final Thoughts
This article has looked at why you should not buy Facebook likes. People buy Facebook likes to appear credible and to increase engagement.?
However, having an effective content strategy and creating valuable content for your target audience improves engagement and sustains your brand in the long term. You can contact us if you need help developing and executing a content strategy for your business.?