Why You Should Build an Email List?

Email marketing is a very powerful way to grab a high-quality audience and promote any kind of product or service online.

You can get traffic to a blog, promote affiliate products,?get clients to your online services, or get brand awareness via email marketing.

Strategy to collect niche-targeted emails

Basically, you can collect emails from niche-targeted people. You can use a lead magnet to collect emails. The lead magnet (freebie) can be a free eBook, mini-course, webinar, useful tool, a free trial of a product, or any kind of free item.?

You have to create a 2-step opt-in funnel to give that free item. There is a lot of email marketing software like Mailchimp, ConvertKit, GetResponse. And that software allows you to create a funnel to collect emails and manage those collected emails.

When you give that free item, visitors of your funnel have to provide an email to download that free item.

In that way, you can collect emails from niche targeted audiences.

For example, if you want to build an email list related to weight loss, you can give products like diet plans, workout schedules, diet recipes, or something related to weight loss for free.??

So people who are interested in weight loss will come to your landing page and provide their email addresses.

Benefits of building an Email list

In that way, you will be able to grab the emails of those people and they will become the subscribers of your email list. After that, you can promote any product related to weight loss for those subscribers any time you want, because you already have an email list of targeted audiences.

So if you are able to collect 200 emails, you can create an email template and send that email to those 200 subscribers at once.

Then if those people are interested in your email, they will reply back. So you will be able to start a conversation and close the deal.

Emails are one of the professional communication channels because most professional-level people check their emails each and every day. So if you create a converting email and send it to them, Most of the time they will interact with that email.

Most importantly, you are the owner of your email list.?

As an example, if you have a blog, you have to follow the guidelines of search engines like Google, Bing, because they can blacklist your blog. So if your blog article is not rank by search engines, you will never get traffic to your blog.

If you have a YouTube channel, YouTube can disable or block your account. If you have a Facebook group/page, Facebook can limit or block your Facebook group/page because you are only a person who uses a third-party application to build your brand.

So you have to agree to their terms and conditions.?If those social media platforms block your accounts, we have to start all over again from scratch.

But if you have an email list, you are the owner of that email list; you don’t work on a third-party application. You can do anything with your email list.,?

As an example, if you build an email list of your YouTube fans, even YouTube block you, you can start a new channel and send emails to your email list about new channels.

This is the most important thing in building an email list.

Also, you can promote any product or service again and again to the audience of your email list. You can do it weekly or monthly in different ways.?

As an example, you can give coupons and different offers. There is a high chance to convert sales by those offers.

My Biggest Mistake

In my case, I try to promote affiliate products without collecting emails of people who visit my landing page. That is a huge mistake I made because I didn’t have a way to send that offer to those people again and again.

But if I collect their emails, I can send emails to those people and promote affiliate products, again and again, because a lot of people are not going to buy products, especially high ticket products, at the first time they see them.?

So we have to send emails to those customers at least 4-6 times to change their mindset.

Here is why you should build an email list. I hope you get valuable information from this article. Thank you for reading. I'll see you in another article.