Why you should avoid using BCC in email

Why you should avoid using BCC in email

Email users BCC emails for two main reasons… sending sales/marketing emails or sending someone a copy of the email without letting the other recipients know. We strongly recommend that you DON’T use the BCC field for either purpose. Why?

  • Your sales/marketing emails will probably get caught in SPAM filters: Stuffing the TO/CC/BCC field with email addresses makes your email look like spam and it might be caught by the SPAM filters, which means your recipients might never receive your email about an important announcement/sale/event etc.
  • Your sales/marketing email might not get read even if it gets past the spam filter (because it looks too much like a sales email to the recipient)
  • If you used BCC to keep a recipient hidden from others, imagine what would happen if the hidden recipient did a reply-to-all! Suddenly the other recipients would be aware that you had been using BCC and depending on the nature of the email conversation, this may be viewed as dishonest or sneaky.

 

Think twice before replying! and do not forget to:

  • Forward Emails (when you need to hide a recipient from the others)
  • Avoid accidental Reply-To-Alls yourself

 

Originally written by: Standss

Hassan Nisar, FRM Qualified, CFA L3 Candidate

3 LoD Experienced| Governance, Ops. Risk Compliance Monitoring, and Internal Audit| Credit, Market & Liquidity Risk Review Specialist

9 年

very true

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