Why you should ask alumni for Google reviews
Google is your digital welcome center. When people become newly aware of your school, they turn to Google and search for your school. what they find is called the Search Engine Results Page (SERP), what we at 3 Enrollment Marketing call the digital welcome center.
According to data I've seen, about 2 in 10 people who google a school by name (called brand query) actually click on the .edu.
On average, 8 out of 10 people click somewhere else.
Where do they click?
That's a good question, and I have a detailed 8-hour presentation that breaks it all down. Today, I'm going to focus on Google My Business and the reviews that appear on your SERP.
To wit, some click on reviews. A school can influence that by sending an email to young alumni with something like this:
领英推荐
Subject:: We could use your help to “game” Google.
Every year, thousands of people consider attending Monsters University. The way that the Google algorithm works is that reviews with images on a school like ours will help to deliver our .edu to more people.
Basically, we want your help in gaming the algorithm to win more searches for our school.
Yes, we are asking for your help to game an algorithm. A review using images on your phone will make our .edu more attractive to young people starting their journey of discovery that you recently finished.
You can add more, but that is basically it.
What do you think? Have you asked for reviews from alumni?
This is the kind of thing we'll talk about at The Institute for Higher Education. If you're on the fence, send me a note. We can talk about how this can impact your career.