Why you should adopt Drupal?

For the success of any enterprise – small, medium-sized or large-scale – it is extremely important to have a system that fosters ease and efficiency in marketing processes. Drupal, the open-source content management framework, offers you various kinds of powerful, integrated tools that not only gives you a deeper insight into the visitors to your website and their objectives but also gives you a clear picture of their engagements and interactions with your website.

Here are some of the reasons why enterprise marketers should adopt Drupal.

• Some of the biggest sites in the world including examiner.com, whitehouse.gov, Ubuntu, The Economist and The Weather Channel run on Drupal. Drupal enables you to constantly add new content/features to your website.

• With a Drupal website, you can organise, structure and re-use content easily

• Content creation just gets easier: You can be add new content such as videos, texts, blogs, podcasts, polls or real-time statistics or landing pages to your website and that too quite creatively.

• Interactive experiences that inform and engage users and increase traffic

• Complete control over the administration of your site, by assigning different user roles and permissions

• A vast array of Drupal modules are available that can be used to build and extend your web site.

• You can integrate your Drupal website with other web applications.

• Responsible social publishing enables you to define user permissions to create, view and publish content.

• With Drupal, you can connect your website to other sites and services using feeds, aggregation, and search engine connection capabilities.

•  Drupal has a team of security experts who are responsible for releasing vulnerability disclosures. This means your website is fully protected.

• Drupal helps you to easily build a workflow that is customized to cater to your organization's processes and team.

• Drupal’s architecture facilitates the creation and delivery of segmented content.

• Drupal is an open-source content management system; hence it does not incur license fees.

• It mimimizes the gap between IT and marketing: The amount of coding needed to maintain or build a Drupal site is up to you. Drupal enables us to edit the content quite easily without the knowledge of HTML or CSS. At the same time, the consistency in branding can be maintained.

• Support from the Drupal community is always available.The chances are that the same issue has been confronted before, the solution for the issue has been already documented, and the entire Drupal community is willing to help you resolve it.

• Drupal gives you complete control over search engine optimization including custom page titles, URLs, meta descriptions, copy, and Google Analytics.