Why You Should Add Pop Culture to Your Social Media Strategy in 2022
In the era of over-consumerism and social media, brands have encountered problems with staying relevant and keeping their audiences hooked. You might struggle to adapt the content you put out to your audience to meet their expectations and wants.?
Your audience reacts well to the content that educates them, inspires them, gives them value, but above all they seek the brand to be relatable, have a personality, be entertaining and sociable. Social media’s original purpose is to be a place for people to connect and be somewhat socially active. So, be social and connect with your audience.?
So, how does pop culture integrate into a social media strategy and why? The answer is simple, your audience does not follow only you, they follow celebrities and friends. Their main source of information is social media. Thus, if something is trending on social media because people are talking about it, they’re reacting to certain news and events. They might be tagging their friends, sharing the news, and creating content about the news. So, you need to be where the people are talking. And these days, it’s mostly about pop culture, of course with a side of serious life events.?
You might not be interested or want to know what a `uncaaahhh jam` is but your audience does know and it’s talking about it. You, as a brand, should be adding pop culture to your social media strategy, not because it’s trendy to talk about the Kardashian-West divorce, share a meme, or do a viral dance challenge, but because it’s one of the strongest marketing strategies, here’s why:?
Keeps your brand up-to-date and modern?
In a data-driven social marketing era, pop culture helps drive certain streams of revenue but also relevancy. Maintaining a sense of relevancy is what attracts a broader audience, and it keeps your content fresh. Whether it’s a holiday or a popular trend, incorporating this into your social media strategy piques your audience’s interest.
Allows you to better understand your audience
It gives you valuable information about your audience, like certain interests that they have, and how exactly they respond to various types of content you share. You can relate to them by posting brand content that is relevant to what they are interested in. Say, your target audience likes watching Keeping Up with The Kardashians, you can adjust your content to speak about their interest and not always sell something. This makes you human and relatable.?
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Your content gets more traffic
Trends are ever-changing and evolving. Social media trends can be anything from Netflix’s Bridgerton to a TikTok Challenge or viral dance, or a slap across the face from Will Smith (ouchhhh). Knowing what people are talking about and what they are invested in can be used to your brand's advantage. But we advise you to capitalize on social trends only when they are relevant to the message you want to spread across your audience. Don’t just jump on the trend because others are doing it, be selective and be smart.?
It helps you fill in your social content calendar
Sometimes, there is no inspiration, and that’s ok. You can get inspired to post about a social event that is happening now (e.g. the Super Bowl, Oscars, a popular concert), a viral trend, or a holiday or social media holiday (e.g. 4th of July, Cinco de Mayo, Earth Day).?
You can use pop culture to engage your audience in a relatable and funny way and keep them interested. It’s possible to keep your content professional and exciting and still achieve your marketing goals. Are you still not sure how to integrate pop culture into your social media strategy? We’ve got you covered, book a FREE discovery call:?