Why You Need To Write Great Job Ads Part 1
Despite what many recruiters might think Job ads work; whether that is on your own website or someone else’s.
Social media is a wonderful thing and yet it is one of a number of strategies you will need to utilise if you want to be a successful recruiter. The social media revolution has been fantastic for recruitment companies. We are able to build relationships faster than ever resulting in a legitimate way to warm up potential candidates and clients to engage with us.
Yet, as in all business transactions; nothing starts till an offer is made. For us a key part of this process is writing a compelling job ad and placing it where potential candidates can find it. Let’s explore this some more. First all consider where you are going to place your advert.
Where
There are literally hundreds of places to place job adverts depending on your market. Here are the most obvious ones every recruiter should be utilising.
– Your current database of candidates
– Your vacancies page
– Relevant job boards
– PPC advertising
– LinkedIn ( specific job adverts and on your company page)
– Your facebook page
If you are not using all of these make a start, ASAP. Every one of these channels does have its advantages; including strength in numbers. Have you ever noticed that when someone is carrying out a major promotion you tend to see their stuff everywhere?
It is a well know strategy to increase visibility and awareness to the widest and most relevant group possible. Let’s face it all of us can be distracted at times and our powers of concentration can slipJ. It is the same for our candidates, so make sure you maximise all available opportunities to present your job advert in relevant places.
Your database
Most recruiters will have access to a candidate database. Sending out a compelling role profile to candidates with a catchy headline followed by ‘copy’ (writing) that profiles the job might be all you need to do. Start to train your candidates in your database to expect to hear from you on a regular basis. Have a special opening line and you might be surprised how your open rate will improve.
Your vacancies page
Of course! In our next article we will talk about how you can do this in more detail. Make sure your ads go online as soon as they are in.
Relevant job boards
Job boards can still work depending on what sector you are in. Don’t ignore them just because some people think they are old hat.
PPC advertising
Depending on the role you are recruiting for and your own research findings; placing a PPC advert directed to your own job board could be well worth it. Make sure it is targeted and relevant to the PPC advert you craft
You can place links to job adverts on your vacancies page within your feed and company page; just don’t overdo it as it can come across as spammy. Instead use a combination of strategies including sending people to your vacancies page and writing great adverts that you then pay to be seen on theLinkedIn platform.
Your Facebook page
Depending on your fan base this can be a great strategy. Place your ad with a nice image and link back to your vacancies page. We know of one particular recruiter that fills all of his job roles through his facebook page. By the way you can also send out targeted adverts to potential candidates if you know where they might be hanging out; this costs money and can work.
You now have a number of places to post your ads. Next step is to create one.
Until next time
Cheryl
About Cheryl Wing and GSR2R
Cheryl Wing is the MD of award winning rec to rec company GSR2R. GSR2R are looking for skilled recruiters for their clients in 20 sectors. To find out more about how they can help you find your next role visit their website @ www.gsr2r.com or call Cheryl direct on 020 33696 1210.