Why You Need to be Tagging

Tagging is one of the most effective tools marketers have to generate organic attention and engagement on their social media posts. And yet, so many marketers neglect opportunities to tag. Here’s why tagging is important:

First and foremost, tagging puts your posts in front of more people. As soon as you tag another account, they’ll see your post. In many cases, this can lead to them sharing your post, putting it in front of an entirely new audience—one you normally wouldn’t be able to access.

If the account you’re tagging is related to yours, as is often the case, then there’s a good chance that this new audience will be receptive to your message. That results in not only more engagement on your post, but potentially new followers as well.

While this is the main benefit of tagging in your posts, it isn’t where the benefits stop. Consider this: if someone is searching for a brand that you tagged in your post, tagging them will boost the chance that your post shows up in their search results. It’s a small opportunity for more engagement, but nonetheless still results in your post being in front of more people.

Let’s take a look at the difference between a post with tags and one without >>> bit.ly/3s0o0ty