Why You Need To Switch To GA4, And Quickly!
Sophie Nicole Casey ?
Focus on the Human Connection ?? Let us worry about the Systems ??
Introduction
Running a successful business is challenging so having the right tools to hand is critical if you want to reach more customers.?
Most entrepreneurs and a good few market professionals I know use Universal Analytics via Google to track their metrics.?
For the last decade or so, this has been the gold standard for measuring website performance and most businesses have gotten used to it.?
UA is Stopping Soon!
Google has already announced that it will stop processing new hits through UA on July 1, 2023.?
Things have changed in the last few years and tracking the way that people come to your site, engage with your social media accounts or which device they use means there are multiple touch points to measure.?
Unfortunately, UA is having trouble keeping up.?
The good news is that...