Why You Need to Start Cold Outreach Today (Instead of Hiding Behind "Busy Work")

Hey there, and Happy Saturday!

Here’s a topic that came to me through a

conversation with a friend this week.

It was quite the realization.

Let’s get right into it.

Have you ever caught yourself feeling productive

but not actually moving forward?

? You tweak your website.

? You watch another tutorial.

? You plan your content for next month.

It feels like progress. But deep down, you know it's just avoidance.

Because the real game?

The thing that actually moves the needle?

?? Talking to potential clients.

?? Putting yourself out there.

?? Taking action before you feel ready.

But most people stay stuck in preparation mode.

They wait for some imaginary permission slip:

?? "Once I finish this online course, THEN I’ll start reaching out."

?? "Once my website is perfect, THEN I’ll pitch my services."

?? "Once I have 10 case studies, THEN I’ll charge what I’m worth."

But here’s the truth:

Nobody is coming to give you permission.

The only way to get clients is to go get them.

Start before you feel ready. Start before it’s perfect. Start today.

Because the longer you wait, the longer you delay the life you actually want.

So here’s your challenge:

?? Reach out to 5 potential clients today.

?? Make an offer.

?? Start the conversation.

That’s how businesses are built.

Not by "getting ready"—but by getting moving.

I usually like to break it down into actionable “how-to” steps.

But in this case,

It’s simple

Just start the conversations

and learn where you fit into your clients’ challenges.

Who's in?

As always, Thanks for reading!

P.S. Let me know if there’s a topic you’d like me to cover in one of these.