Why You a Need Social Media Manager.
Cynthia Nwaohiri
I help businesses streamline operations, manage properties, optimize project workflows for efficiency, and create impactful content as a Virtual Assistant.
Social media platforms are constantly moving the goal posts when it comes to brand content. Take the mysteries of the Facebook algorithm, for example. You need to understand it and know how to signal it if you want to succeed in marketing your organization there. That’s just one of the reasons why hiring a great social media manager is vital.
Running a business in this digital age and in an extremely competitive market can be overwhelming, especially as customers have a variety of choices to pick from and will gladly take their money where they will get the best services. A social media manager will always be monitoring your pages for any threats to your brand’s reputation, and they can also gain extra insights by asking followers questions about the brand, or what they would like to see more of on social media. Responding quickly to positive or negative feedback is also essential, as it shows that your organization is actively listening and dealing with any issues. Social media then becomes another customer experience enhancement tool to help your customers.
Here are top five reasons why you need to have a social media manager.
1. The Social Landscape Is Always Changing
A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.
In addition, a social media manager needs to be open-minded with regard to new platforms and consider what strategies you should put in place immediately for you to be successful in those new platforms.
2 . Engagement in Social Media Is Necessary
Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good. This is why engagement is so important.
Engaging with your users – whether that be within a page or group – has to happen. Why? Social media is a two-way conversation and your brand’s users want to know that the brand they care about, also cares about them.
-A social media manager can and should always be monitoring the brand’s pages, not only for reputation management?but also for obtaining additional insights that could help your brand.
-Curious about what new product to sell or need guidance on what your users want to read about? Ask them!
-Your social media manager will be able to bake in their campaigns to all other campaigns you’re working on.
-Responding to your users’ feedback, whether it be positive or negative is essential and is another way to show that your brand is listening and taking the feedback seriously.
-Utilizing social media as a customer experience enhancement tool helps get your users the help they need.
-Say they bought the wrong size of an item? Guaranteed a customer would head towards social media first in order to get their issue resolved.
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-Being helpful in the social media space will also provide your user with a better experience as they would be able to get their issue resolved in a platform that they are comfortable with.
3. Protect Your Reputation & Help Your Customers
Social media manager(s) are constantly on high alert to each message, review, and comment happening within social media regarding a brand. Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand. Hiring an individual who has a great deal of experience in this area is huge, as within seconds a social media manager can help mitigate and solve an issue that would have otherwise turned into a disaster if a less-seasoned individual would have put in the role. It’s vital that the social media manager develops not only the right voice and language of the brand within social media but also works with other individuals within the business like customer support and PR so contingency plans are put in place, well before a social media crisis takes place.
4. Growing Your Audience
Someone who’s in charge of growing your audience should reside under a social media manager’s key performance indicators. Growing your social media audience is essentially a megaphone in the digital space.?
Think of your social media audience as your ambassadors, who would help share the benefits of using your brand’s products. As your audience grows, the credibility of your brand grows. Not only that but trust in your brand grows too.
Is your business or brand looking to also partner with other brands? Having a large audience within social media also improves your “street cred” thus bringing more opportunities to your brand.
5. Reporting & Tracking
Having a manager who is in charge of all your social media efforts can help you improve your existing campaign. But a social media manager can also keep your brand agile, switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.
A social media manager will check their campaigns regularly turning underperforming ads off and optimizing other campaigns to make sure you’re money is being well spent and your goals are being met. A social media manager will look at campaigns over time and will know if a tactic is becoming fatigued or if the strategy should be adjusted.
In Conclusion, My name is Cynthia Nwaohiri, I'm a Social Media Manager, Hopefully, you now can see that you’d be far better off hiring a social media manager, Someone who can contribute 100% to your brand’s strategy and goals will yield a much better result than having an intern or low-level employee posting content at random on behalf of your brand.