Why You Need Relationship Marketing In Your Marketing Plan

Successful spiritual entrepreneurs everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing, not a single soul would know you have a business, never mind wanting to make a purchase with you.

Why? Because people purchase from those whom they know, like, and trust. They want to know that you’re a real person with real feelings instead of someone who only cares about making money. They want to hear recommendations from others who have purchased before them to be sure your program or product delivered what it promised.

People with purchase power want a relationship with you before they buy.

Relationship-based marketing gives you the following:

1. Visibility

In order to have a relationship with a single person or large audience, you need to interact with them. Get to know THEIR likes and dislikes, know what problems they are experiencing, and think about how you can help them solve their problem. In order to learn this information, you’ll be forced to be consistent with your interaction, whether on social media or in real life, naturally giving you more visibility.

2. Authority

Do you share your knowledge with your audience, or do you save that only for paying clients and customers? Sharing your knowledge, practical experience, and even case studies for free will position you as a knowledgeable authority figure and an expert in their field who cares about helping others. Platforms such as social media, podcasts, YouTube videos, or writing an ebook or short reports are all ways to increase both your authority rank and your visibility.

3. A stellar reputation

Can you see how Visibility and Authority build on each other and lead to a Stellar Reputation? As you interact with people in your Divine Market and become an authority figure, your audience will naturally form an opinion about you. If you over-deliver with your products or your signature programs, your reputation will continue to shine. Overall, a stellar reputation will shorten the length of time it takes you to earn the trust of your audience or new followers.

4. Happy and enthusiastic fans

You’ll know you’ve made it when fans are clamoring for your latest program or product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and is worth all the time and effort it takes to reach this destination.

Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and raving fans, and your audience should be thrilled with the value you deliver.

One key to remember is never to stop the process of building relationships with your Divine Market. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation, and care for your raving fans. Keep these gears working to grow your business for years to come consistently.

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ABOUT EVA

I know what it feels like to be stuck in a business that isn’t working because I’ve been there.

After struggling for over five years in the software company my other half, Robin, and I had, doing what the “gurus” said to do in order to succeed – to no avail – I discovered the transformative power of Energy Alignment and Law of Attraction.

It was only after we started integrating these practices into our software business that we were able to turn things around and go from over $100K in debt and near bankruptcy to a 7-figure bottom line in just nine months.

That was when I knew I had to “get out of high tech” and “into high people” to share what I know with heart-centered entrepreneurs.

Today, my passion is helping coaches, thought leaders, and spiritual entrepreneurs worldwide scale their businesses online to six figures and beyond.

My unique approach combines the practical, proven step-by-step strategies that are working in today’s ever-changing market with intuitive spiritual awareness.

I’m the author of two powerful books, “The Feel Good Guide to Prosperity” and “Life Lessons for Mastering the Law of Attraction” (which I co-authored with Jack Canfield of Chicken Soup for the Soul? fame and Jeanna Gabellini).

But what really sets me apart in my field is how I bring together both the practical and the spiritual, helping my clients create success that aligns with their true purpose.

If you’re ready to take your heart-centered business to the next level, I’d love to help!

Join us in the?Successful Spiritual Entrepreneur ?where you'll receive plenty of tools, resources, and training on how to grow a successful enlightened business that lights up your Soul!