Why you need a powerful presence today on social media!
Business has changed. Did you know that you can no longer rely on traditional methods of doing business anymore? The rules on how you successfully market your business are forever changing.
Traditional marketing channels like word-of-mouth, print listings in magazines or yellow pages are not reliable for generating sales in your business any longer.
Your customers have moved online. 97% of all New Zealanders now research online before making a purchase or an appointment. If you haven’t joined them there yet, then it’s time to move online. If you’re experimenting in social media in a small way, it’s time to get a strong digital marketing presence.
Consider these figures;
97% kiwis search online before buying
95% online consumers use email
74% kiwis over 18 on Facebook
90% online shoppers who say video helped in buying decisions
The figures highlight just how important it is to be online. In New Zealand, businesses have been slow to adapt to social media, yet many people we meet will admit being online is “very important”.
Then why are more businesses not online or don’t have a strong social media presence? Let’s have a look at some of the most common reasons that are likely to be holding them back;
- Business owners will admit they’re ‘scared’ of social media
? I hear many say ‘we’re too busy’ or ‘sales is not our biggest problem at the moment’ or simply ’things are ticking along nicely at the moment thanks’
? Many businesses do not allocate a decent enough budget towards a digital marketing strategy (on average businesses budget between 5-10%)
? Not enough time is allocated. Successful digital marketing takes time.
? A lot of people do not understand who their customers are and how to target them online
? Many will have a fragmented plan on how to go about social media.
Do you answer yes, to some of these reasons? If your business would like to start taking advantage of a powerful digital presence online, get in touch with AdMore Ltd today. We believe your business deserves to become a market leader through a powerful digital presence! Visit www.admore.co.nz