Why You Need a Personal Brand
Wendy Marx
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
Imagine you have a shot at the job of your dreams. You've got the qualifications, the experience, the passion.?
But when decision-makers Google your name, they find... nothing. When they check your LinkedIn profile, it’s as exciting as cardboard.?
In today's digital-first world, your feeble or absent online presence can be as detrimental as a glaring typo in your resume.?
It's not just about being visible; it's about being compelling and engaging.
Digital First Impressions: The New Handshake
Before the digital era, first impressions were made in handshakes. Today, they're likely formed through a LinkedIn profile.?
With 80% of employers admitting to Googling candidates before hiring, an engaging LinkedIn profile isn't just beneficial — it's essential.
Think of your LinkedIn profile as your professional storefront.?
It's where your personal brand comes alive, showcasing not just your career history but also your thought leadership, your network, and your professional values.? It's your first impression, your story, your virtual handshake.
The Anatomy of a Strong Personal Brand on LinkedIn
An effective LinkedIn profile isn’t just a laundry list of job titles and achievements. It's a blend of your professional journey, your insights, and the value you offer.
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It's about making your profile not just found, but remembered and respected.
In a sea of qualified candidates, a robust personal brand can be the distinguishing mark that sends opportunities your way.?
Employers are not just looking for skills. They’re seeking achievements, cultural fits, industry knowledge and leadership. Your LinkedIn brand is your opportunity to show them you're all that and more.
Building a personal brand on LinkedIn doesn't happen overnight, but it’s not too late to start.
Begin with a profile audit: Is your story compelling? Are you sharing insights? Are you engaging? Plan how you can create a more robust, attractive presence. Remember, in the digital age, visibility is a ticket to your success and your LinkedIn profile is your platform.
In the end, it doesn't matter how impressive your resume is if you’re an enigma. Your first impression is likely your LinkedIn profile. Make it count. Your career could depend on it.
I recently shared personal branding tips in my Personal Branding MasterClass Encore. Check it out here.
#personalbrand #careers @persona
Growing Personal Brands for Coaches & Consultants | LinkedIn and Instagram Growth Strategist
9 个月Boosting your online presence is key in today's competitive job market. Excited to read your tips on personal branding! Wendy Marx
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9 个月Your online presence is your digital first impression—make it count! Wendy Marx
I help Angel Investors and VCs build personal brands on LinkedIn that attract deals, partnerships, and opportunities.
9 个月Your digital presence is your first impression - make it count! Wendy Marx
Founder of Lettrcraft | We create the newsletter you've been putting off. Data driven insights making email marketing your highest performing sales asset. DM me for a free strategy session.
9 个月Creating a strong online presence is key in today's job market. Excited to read your tips on personal branding!
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