Why You Need Motion Graphics in Your Brand's Marketing Strategy

Recent studies suggest that the average attention span of most people is about 8 seconds. This means the average person only focuses on something for an average of 8 seconds. This is a trigger for successful digital marketing. The overflowing influx of content on social media makes it even more difficult for businesses to retain the attention of their audience on their websites and digital platforms.

We live in a fast-paced world where all things are expected to move quickly. When the data on a website fails to load quickly, it keeps users away. These days, people do a lot of mindless scrolling. This has dramatically affected how brands market their products and services in the digital sphere. For brands to be successful, they need to make use of digital resources in a way that distinguishes them from the competition.

Considering the declining rate of attention spans, it becomes a concern as to how to fixate the attention of your audience on your content. It is becoming more and more necessary for brands to create content on their digital media to captivate their audience. How then do marketers create content that grasps the attention of their audience?

One proven digital marketing concept is that content that moves gets clicked faster. This is why motion graphics are important in your brand’s marketing strategy.

What are motion graphics?

Motion graphics are the animation of text, graphics, and illustrations. The more you explore the possibilities by which you could use these to your advantage, the more traffic you attract to your pages, and the better your business experiences growth. However, it is important to note that conversion rates only increase with relevant content. Sharing captivating content that does not provide relevance to our audience hardly translates to sales.

There are many benefits of including motion graphics in the content you put out.

Motion graphics make mundane content interesting. Consider trying to explain a complex subject to your audience: most people would rather have an interest in watching a video to explain the concept than in reading about it.

Brands are more likely to create and increase awareness with motion graphics than with static media. This does not entirely neglect the essence of pictures and static graphics.

Motion graphic content is the kind of content people will want to scroll back to in their feeds to see. As people mindlessly scroll on the internet, they are more likely to click on and interact with content that includes motion graphics.

Brands can use motion graphics to their advantage when they know how and when to use them. Marketers can use motion graphics in diverse ways and on different media. Any business must invest in motion graphics designers. A typical motion designer should be trained in graphic design and should be an expert at integrating the elements of time, sound, and space into the existing model.

How to Use Them

Motion graphics are an invitation for your audience to watch, read, and listen to your content. The more senses you appeal to, the more engaging your content becomes.

There are different ways to incorporate motion graphics into selling your brand, products, and services. Below are examples of how you can use motion graphics to elevate your marketing strategy.

●  Animated logos

Motion graphics are a great way to bring your logos to life. Animations of logos draw attention and are a powerful tool for branding. Motion graphics may help you connect your brand's identity and even propound your brand’s narrative. Presentations, live events, and testimonial videos are all ways to incorporate animated logos. Additionally, they help to improve sales pitches.

● Explainer videos

Explainer videos make complex concepts a lot more understandable. Explainer videos are the ideal choice if you're trying to market a complicated product. Motion graphics can be made to transition between multiple perspectives with pop-up text that provides instructions that make the use of your product or service more understandable.

● Social media posts

Scrolling through a social media feed is a passive activity for most people, but motion graphics grab viewers' attention and cause them to halt or scroll back up to see what they missed. You might see a rise in interaction as a result. The trick is to seize the opportunity quickly and hook them. Working with a social media post designer with experience is essential since they know how to account for the conversion potential of each post.

• Captivating animated ads

As we already established, most people’s attention is a lot drawn to videos other than static graphics. Advertising your products and services through motion graphics is a great way to create awareness of your products and services. Motion graphics can be used to enhance your advertisement with catchy images, music, and text. Animated advertising frequently outperforms plain ads.

• UI and website design

Motion enhances the charm of everything. Motion can make navigating your website or app fun for the user. Your website and mobile apps draw a lot of traffic when they are engaging. There are many fun ways to make your user experience a lot more delightful. You may use in-line text animations that help clarify an idea or the movement of elements as your users scroll.

Creating motion graphic content is a great way to engage your audience and create awareness about your products and services. With great investment in creating motion graphic content, you can create captivating content that easily translates to sales.

At Insait Global, we are aware of how motion graphics may enhance your use of digital platforms. We are aware that a website that is both useful and aesthetically pleasing, including motion graphics, can help keep visitors reading and boost conversion rates. We are aware that by making your social media material more interactive and engaging, you can improve the interactions your audience has with you and give your company much more visibility.

We are confident that making the most use of the resources that are already at your disposal and those that you will get access to through collaboration with us will help you achieve your goals in the digital arena.