Why You Need to Leverage LinkedIn For 2024 Business Success!

Hey LinkedIn fam!?

Today’s LinkedIn 360 is one you’re not gonna want to miss… I know a lot of you have been dabbling in LinkedIn content, but I hope today’s email pushes you to really lean in and take advantage of what I think could be a massive opportunity for everyone. In today’s edition, we’ll discuss what makes a great leader, the fact that most of you have way more time than you think to “figure out” your lives and careers, and of course, why everybody reading this should make LinkedIn a serious part of their content strategy for the coming year.?

As always, I hope it provides you value. Thanks for reading!

1. 3 Things that make you a Great Leader?

Leaders, the best thing you can do for your team is to let them breathe and watch them shine. There’s too much micromanaging from bosses of “what are you doing right now?” or obsessing over if employees are doing things the way you would. That lack of trust gets felt by everybody. If you really want to see what your people can do, you have to let them try. Worrying about every little thing is hurting you, hurting them, and slowing down your business. I promise you, trust wins!?

2. To Be a Great Leader You Have to be a Great Listener

I think the answer is humanity – always humanity. The best way to be a great leader or boss or project manager who gets things done is to be a great listener instead of talker. I see with a lot of leaders, they’re organized, they’re good… but they want to “talk it” into success.

I actually think it’s the reverse. The way you win is by listening to your people about why they’re not doing well, why they’re two weeks behind, etc. If you actually deploy empathy and understand what’s really going on, you become known as the leader that “gets it.” So, I say you walk in – not with your own architecture and organization expecting to guide the problem. Instead, try guiding with your ears more than your mouth, and that’s something most leaders only learn later in life and realize is the key factor.?

3. If you're 22, 25, 30, and you think you should have…

So, so, so much love for the people out there staying curious and still putting in the work to find what they love. This idea that one’s entire life should be planned out or career set in stone is ridiculous – especially in today’s landscape with all the options and opportunities available to you. If you’re in your 20s or 30s, now’s not the time to “play safe” .. this is the time to be massively risk-oriented and try everything you want to try. There’s no “wrong” move you can make!?

Team GaryVee here ???

This month's tactical tip is a behind the scenes of how we took a request from Gary and utilized audience insights to update his Instagram profile.?

We first got a request from Gary to change some of the cover photos for his Instagram highlights. He noticed that when each icon had a similar design, they became “invisible” to the audience.

Our designers then went to the drawing board to create new cover variations for each highlight, making sure they pop! After our design team whipped up some incredible options, we used polls on our @teamgaryvee Instagram stories to see which color option the audience preferred for each of the three highlight covers! This gave us audience insights and real-time data straight from the source and gave Gary’s community the power to choose!?

Using the results from our polls, we updated the cover photos for Gary’s highlights on his Instagram profile. Go check out the final picks and let us know your favorite one!

Massive opportunity is happening on this platform Gary talks about the opportunities to create the business you are looking for by creating content on the LinkedIn

I cannot stress this enough… if you’re not taking advantage of the untapped potential of LinkedIn organic reach, you’re leaving a ridiculous amount of opportunity on the table for your business, your company, your agency, or your brand. Please, don’t be one of those people who waits until next year. Jump on the boat and catch this wave right now! I’ve seen this work for so many – B2B companies, solopreneurs, creators. I’m telling you…?

So many people missed the period when TikTok was in the peak of its virality and I’m afraid some are letting the same thing happen again with LinkedIn. If you have any doubts, take a look into the comments section of this post and see how LinkedIn is changing people’s lives, business, careers and relationships!! I’m telling you.. This isn’t the LinkedIn of 2013… it’s a real social platform with real opportunity for you to scale and win.

Highlighting some comments that caught my eye or that my team thought were noteworthy - Appreciate all of the comments, DMs and interactions :)

This month, check out this 2021 Andes Plateau Cota 500 Chardonnay at WineLibrary. Check it out!

• Did you catch my ReeBok x VeeFriends drop? Have you heard my new song? “Please Take a Step Back” with Snoop Dogg is streaming now. Listen to the song here.
• Check out this month’s video, a Q&A and fireside chat I did with CMOs in Australia - watch it here
• Are you a business owner with a physical store location? Let’s team up! Learn more about the VeeFriends Vending opportunity here.?
• If you're a small business, 2023 is the year to get yourself a modern marketing plan! Check out my article for more details on why now is the time for all small businesses.
• The VaynerX world is hiring creative talent from all over the world! Would love to have you or a friend join the crew. Click here to apply!
• Join me and the VeeFriends community in the Discord group.
• Two minutes to sign up… two seconds daily to get the most ridiculous wine deals in the world! Sign up for WineText today. Want rare & highly allocated offers? Join CellarText.
• For those of you new to my LinkedIn content - follow me on TikTok, subscribe to my YouTube channel, follow me on Instagram, and hit me up on Twitter :)
• Watch the latest DailyVee, episode 651, here!

LinkedIn Question of the Month

What questions DO YOU have that you want me to answer in my next book — ask here

If you enjoyed today’s LinkedIn 360, I would love it if you subscribed for more. Can’t wait a full month? You can keep up with me here on LinkedIn for daily business content, or subscribe to my weekly newsletter, GaryVeekly.