Why You Need An Insta Video Ad
Pramod Vyas
Senior Media Buyer and Planning Strategist | Youtube content planning execution strategist | Branding consultant?outreach programs | 14 years | Performance marketing specialists ?
Social Media desperately needs content that is consumable, social and most importantly shareable to seal your brand's digital foothold.
Lets look at Facebook's Instagram, with 300 million active users a month, it has unlocked a new form of entertainment in short-form bite size videos with compelling content. Instagram literally paved the sharing of images on mobile devices. Collectively Instagram fans share 70 million photos daily, giving immense potential to brands to advertise their wares to a large albiet targeted audience.
If the numbers don't give you butterflies, think how Instagram posts can express your brand's pivotal moments such as five years in business, experiences like customer testimonials and personality with festive posts or an opinion about a current event. Instagram can make your brand accessible and more human with the apt positioning.
Articstic expression may be a hispsterish concept but everyday users lap it up and will expect a thoughtful approach in your sponsored ads too! But with advertisements, placing artistry as the centrepiece takes more than just a very beautiful filter. Context and content is king here so your fans know exactly why they need your product in their shopping basket.
Tracking impressions, clicks and conversion through the direct response button is the actual benefit of creating an Instagram ad since you can analyse every step and really decipher what is working well and what is not.
Here at Digit 9.0 we keep things simple – you tell us what your advertising goal is and we will see what other major players in your sector are doing, find out what your target audience want and create an ad that resonates with your brand's voice. It's as simple as that.