WHY YOU NEED TO HIT YOUR DONOR’S MAILBOX FIRST THING IN 2019
Nathan Stelter
President | Speaker | Connector | Helping fundraisers identify, qualify and engage legacy donors
As we get closer and closer to year-end, fundraisers nationwide are laser focused on what will come in pre-December 31st. However, there may be some gold waiting just around the 'New Years' corner that fundraisers need to plan for NOW!
Traditionally, sending planned giving direct mail in December has been viewed as less-than-ideal in the nonprofit industry.
The logic behind this was simple. Donors most likely just donated their year-end gifts—not to mention the added financial strain of the holidays. The assumption: No one wants to think about giving and planning in January.
But is there any truth to this today? Not necessarily!
Recent data proves that this could be a thing of the past; January giving, and more specifically 'planning', may be trending. In fact, not sending direct mail in January could be a big missed opportunity for your organization.
Read further for some data points that show a new trend of January giving and planning may be emerging. Read further here.