Why you need a great social media manager

At VeraContent, we work with a lot of global social media managers. The people who are responsible for overseeing, adapting and implementing a brand’s social media strategy across various cultures, languages and regions.

A great social media manager pulls together the best resources to make this happen.?

Since it’s a big task to take on, it usually requires the support of a team or—and this is where we come in—external support from global social media agencies. From strategy through to design, copywriting and community management, a lot goes into implementing a successful global social media strategy.

That’s why you need a great global social media manager on board. One that knows how to pull in the right experts at the right time. And how to create a strategy centered around localized content that resonates with your target audiences.

We’ve covered the four benefits of hiring a great social media manager and their main roles and responsibilities here: Why you need a great international social media manager

Reducing food waste, one community at a time

This month, we’re highlighting our latest client story with social impact company, Too Good To Go.?

Too Good To Go connects app users with businesses to rescue and save unsold food at local grocery stores, coffee houses, bakeries, restaurants, and more.

As a global brand, localization is key in allowing Too Good To Go to effectively communicate with their diverse user base. It also helps to drive engagement, achieve their goal of reducing global food waste and build trust and credibility with users.

“With Too Good To Go quickly growing from a startup to a scaleup, one of our biggest obstacles has been closely monitoring all the conversations that our community has with us.”- Gisela Casanovas, global social media manager at Too Good To Go

We currently work with Too Good To Go in two key areas:

• Instagram and Facebook community management for five markets: Netherlands, Belgium, Norway, Denmark and Sweden
• Localization of marketing materials on an as-needed basis for any of the 17 markets they are present in

Check out our client story for all the details here.?

“VeraContent has helped us improve and optimize our community management processes. Thanks to the extra support from their native linguists, we can trust that our social media content is localized in a way that fits the context and culture of each region.” -?Gisela Casanovas, global social media manager at Too Good To Go

Are you a global social media manager?

Great global social media managers know they can’t do it all alone. If you’re a global social media manager and looking for support for anything from global strategy to the day-to-day implementation of your social media content, get in touch. We’d love to help!

Email us at [email protected] and share more about what you’re looking for.

Get your free guide to global social media!

Are you running multilingual social media accounts?

Sharing your brand’s voice and key messaging in multiple languages on social media allows more people to get to know you—and helps you make an excellent first impression.?

But each language and market requires its own specific strategy.

Download our free guide to developing a global social media strategy, including the best platforms and tools to use, content localization and translation tips, as well as the secrets of our very own processes at VeraContent.

Get your free guide here.

6 articles on global social media management

For more on global social media management, check out the below articles and podcast episodes:

1. 5 global social media essentials—and when to go local
2. Global social media manager: Role, responsibilities and value
3. How to set up a design workflow for global social media accounts
4. How to optimize your global social media strategy
5. How to create a solid multilingual social media strategy
6. Global vs. local social media accounts: How many do you need?

Follow us on LinkedIn to keep up with the latest on global social media, content marketing and localization.