Why You Need To Get Your Branding Right the First Time

It is no surprise to anyone that marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire. In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed.

Oddly enough, many times over-spending in marketing is due to an elusive culprit: inconsistent branding.

If I had a dollar for every company who had inconsistent branding, I would be a very rich man. Now is this the point in the blog where I start wagging my finger and saying “bad company, bad bad company!” Absolutely not! I have been there and understand how a company strapped for cash and overworked can struggle to get a consistent image together. There are changes in staff, or maybe the upper management is impetuous when it comes to graphic changes. To continue reading, click here - https://ow.ly/Jdgwp

What are your experiences of branding? What advice would you add?