Why You Need to Generate leads Outside Social Media

Lead generation is vital for the growth of any business by allowing the business to expand its revenue through a new market. Digital marketing is on the rise as it is the most cost-effective marketing campaign. Unfortunately, most of the digital marketing efforts by companies have been wasted on social media campaigns.

Issues with Social Media:

Social media is a great tool for brand awareness but generates low ROI in generating leads. On the surface level, social media is the most appropriate way to market your brand to customers since it has many users. However, it puts the brand in direct competition with potential customers' friends, family members, and other companies on the platform. The algorithm that suggests the posts that appear to your potential clients is also a problem, as it can suppress your content arbitrarily, meaning you may have to pay for the marketing.

Social media Alternatives:

It is now time for marketers and brands to look outside social media to generate leads in channels they own and control. Many platforms and methods can help us track engagement and open rates, which may lead to lead generations. Luckily there are many suitable alternatives, such as email marketing, text messages, and community platforms. For example, email marketing has an average open rate of 21.33%, while text messages have an average open rate of 98%. By creating a community platform, businesses can interact with their customers, share updates and changes to the brand, and get more value from the brand.

As a marketing expert on lead generation, I can help your business find the right strategies to generate leads outside of social media and increase your ROI. Don't waste your digital marketing efforts on social media campaigns; contact me today to learn more about how to generate leads in channels you own and control.

For more information, don't hesitate to contact us at [email protected] or by phone at 254715220626.