Why You Need A Digital Agency
Why Do You Need a Digital Agency?
There are multiple reasons, but I will list the ones that I have learned in my 25 year career.
- Experience Creating and Executing Marketing Strategies - this is is a big deal. If you are relying on internal staff, your experience is confined to what they have done for their career which is usually work for a few other companies. An Agency has a lot of experience and a broad perspective of your situation.
- Hiring a Marketing Agency Saves Costs - believe it or not, it saves a LOT of money when you hire the right company. The correct agency is motived to see you increase sales and will put their reputation on the line to defend it. If they aren’t willing to commit to simple ROI, then move on to the next candidate.
- Agencies Help Your Company Grow to Scale - hiring staff is expensive and so is scaling as you grow. Assuming you can grow with internal staff, the agency can scale with you and at a fraction of the price.
- Outside Help Means an Outside Perspective - this is my favorite benefit! I can’t tell you how many times we’ve come into an organization and brought a fresh perspective that ended up being the difference between life and death. Truth is an internal candidate would likely not have risked their career for the things we presented. But that was exactly what the company needed.
- Marketing Agencies Know the Latest Technologies - In order to stay competitive we have to work tirelessly to stay up on the latest trends and insights. It’s been my experience that internal staff are rarely this motivated in an organization.
So if your ready for a significant change, a digital agency can give you a ton of fresh input, perspective and skill in this area. The key is finding the right one, and that means you need to understand their core values. What is important to them. Listen carefully at this stage, search for the ones that value relationship and thrive on clients success.