Why You Need to Create Your Signature Traffic Builder: The single biggest secret to creating more traffic, engagement, trust - and even revenue!

Ask yourself: What is it that makes your brand unique, compelling, and engaging? In other words, what’s your signature?

If you don’t know the answer yet, that’s totally fine. My goal here is to introduce you to a concept that is guaranteed to get your gears turning. I’m talking about creating a signature traffic builder.

?So, what is a signature traffic builder? A signature traffic builder is the content you commit to sharing on a consistent weekly basis.

Your signature traffic builder might be a blog, podcast, Twitter chat, live stream series, ebook, video series, DIY course, email newsletter, LinkedIn newsletter, thought leader articles, or webinar.

Ultimately, you want to pick the format that showcases the value you have to share and that resonates with your target demographic. So, it’s best to zero in on what platform your audience is most active on and what type of content they consume most when deciding what your signature will be.?

?Whatever method you decide to employ, you’re going to be creating consistent, deliberate content that will drive brand awareness, traffic, and engagement to your business. I’ve done this for my own business, and I’ve seen the benefits (but more on that later).

?In case you’re still not convinced, here are four reasons why you should invest in a signature traffic builder today:?

?1. It creates much-needed content marketing consistency.

Commit to one traffic builder at first, no need to overdo it. This traffic builder will become your signature and will force you to keep your content creation and messaging consistent. As we know, brands thrive on consistency and quality. When you spread yourself (and your business) too thin, everything suffers. Too many streams can dilute your brand’s messaging and your stamina! Content creation does take time, energy, creativity, and often some investment. So focus on and invest in developing that one signature way to stand out.

?2. It creates opportunities to network.

This is the perfect opportunity to invite thought leaders, influencers or industry professionals to collaborate with your brand's channels. Especially formats like podcasts, live streams, Twitter chats, and webinars.?

?Reach out to other professionals in your industry. Tell them you’ve created this unique, signature activation, then ask them to join you in your mission. By doing this, you’re broadening your reach and also gaining brand exposure through their audiences. It’s an awesome way to network and meet other power players in your industry.

?3. It’s an excellent lead generator.

Brand awareness is the first stage in the consumer journey. Consistent, unique, and quality content can help to drive more traffic to your brand. The more quality traffic you drive through your channel, the more opportunity you’ll have to generate and nurture new leads.

?If you’re doing it right, your signature builder will become a talking point -- people will become interested in what you’re doing and will look further into your product or service. It’s a win-win situation.

?4. It drives revenue.

I saved this point for last: Yes, believe it or not, your traffic builder could even be a money maker. In case you’re not convinced, I’ll give you an example from my own life:

?From 2013-2020 I hosted a weekly #millennialtalk Twitter chat as a traffic builder in order to increase my follower count and improve audience engagement. As the popularity and traffic of #millennialtalk chat grew, I was able to sell the metrics to sponsors, and in turn, I added another income stream to my business.

?Brands are always looking to create engagement. They also want to participate in experiential opportunities to broaden awareness. Your traffic builder could be just the activation and target audience your sponsor is looking to market to.

?Creating a signature traffic builder has been explosive for my own business. My #millennialtalk Twitter chat is how I got on LinkedIn Learning’s radar back in 2017. Now it’s 5 years later and I have 5 LinkedIn Learning courses currently available!?

Once you perfect your first signature traffic builder you can continue to build off that solid foundation with additional content formats and experiential activations. I put anything LIVE such as a LinkedIn Livestream, a Live webinar, a Live Twitter chat, or a Live podcast in the “experiential activation” category because you get to engage your audience in real-time. When your goal is to build and nurture relationships, real-time engagement is a sure way to boost engagement and traffic!??

?And on that note, my LinkedIn Learning Courses have become INCREDIBLE signature traffic builder(s).?

?So, if you’re ready to take a deeper dive and explore how to identify your signature, I recommend my TOP performing course, “Learning Personal Branding!”?

?To date, 2,850,074? people have moved through this course and that just makes my heart want to explode and jump for joy all at the same time! That’s a lotttt of traffic!?

?But, now it’s your turn…

?Ask yourself: What’s your signature?