Why You Need a Content Calendar and the Best Tools to Create One

As a business owner or marketing professional, you know that content is key to engaging your audience and growing your brand. But what's the best way to ensure that you're always putting out high-quality, timely content? The answer is a content calendar.

What is a Content Calendar?

A content calendar is a tool that allows you to plan, track, and execute your content strategy. It ensures that your content is aligned with your business goals and that it is published on a consistent basis. And when used correctly, a content calendar can save you time, money, and headaches. So in today’s newsletter, we'll look at some of the best tools for creating and managing a content calendar.

When it comes to choosing a tool for your content calendar, there are a few things to keep in mind. First, consider what features you need and which ones are non-negotiable. Then, take into account things like ease of use and price. And finally, read reviews from other users to get an idea of which tool might be the best fit for you and your team.

Now let's take a look at some of the best tools for creating and managing a content calendar:

CoSchedule

CoSchedule is an all-in-one marketing tool that offers a drag-and-drop interface for creating editorial calendars. It also offers features like social media management, email marketing, SEO tracking, and more. One of the best things about CoSchedule is that it integrates with a wide range of popular software platforms, making it easy to sync your content calendar with the rest of your marketing stack. Pricing starts at $0/month for the basics and goes up to $150/month for the full suite of features.

Hootsuite Insights

Hootsuite Insights is a content calendar tool that's part of the Hootsuite social media management platform. It offers a variety of features such as team collaboration, asset management, workflow approval, and more. Pricing starts at $49/month for the basics and goes up to $739/month for the Business plan.

ContentCal

ContentCal, now known as Content Scheduler in Adobe Express. Adobe Express is a simple yet effective tool for managing your content calendar. With Adobe Express, you can quickly see what's scheduled in the future, plan new content ideas, collaborate with team members, and publish directly to social media platforms. Pricing starts at $9.99/month for the convenience of publishing directly to social media platforms.

OpenView Labs

Openview Labs offers an editorial calendar template that you can use to plan and track your content strategy. The template includes fields for things like title, author, topic area, target audience, due date, status, etc. This tool is great for businesses that want a simple yet effective way to manage their content calendars. Plus, it's free!

Conclusion

As you can see, there are a number of different tools available for creating and managing a content calendar. The key is to find the tool that best fits your needs and budget. Once you've found the right tool for you, be sure to utilize all its features to maximize efficiency and effectiveness. Thanks for reading!