Why You Need to Care About Creativity

?? Have you ever seen something that a brand has done that caught your eye and thought, "That's very interesting." ??

Whether it's a brand's slogan, design, tv commercial for one of their products, etc. at one point or another, you recognized what you saw was very unique and it made you have a "shock" like feeling in a positive way.

This is the power of a brand's creativity towards how they present themselves.

Your business could have all the solutions and make all of the sales in the world, but if your business is way too generic and not keeping up with staying creative with the times, you won't survive long in the digital world.

Creativity is one of the biggest differentiator factors that you need to either elevate or keep in tact in order to make it in the long term.

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In this edition of The Differentiation Innovator, you will learn why creativity is so important for growing your business and ways you can boost your creativity while gaining more traction with your audience.

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Here are all the ways creativity is so important...

• It engages the mind
• Makes people curious
• Boost in productivity in your work
• Brings like minded people together
• Enables alternative ways of thinking
• Stimulates and motivates for success
• Allows us to reconnect with ourselves
• More creativity = faster problem solving
• Connects reflections into innovative actions
• Brings us to recognize uniqueness and identity
• Separates your business from others significantly
• Frees the mind to be able to absorb knowledge more easily
• Can create more fun and enjoyable moments for your audience

When your business or even yourself need a boost in your creativity, try these unique and innovative ways to get your creative juices flowing...

1. Ask More Questions

• Ask questions to yourself about what you are thinking in this moment and why you are thinking it. Then write or type down those ideas.

2. Create a Visual

• Imagine a future being bright for one of your clients. Create a visual that signals a bright future and tell them what that will look like should they choose you.

3. Walk in Nature

• Yes! Taking a walk in nature makes people usually less stressed and forces us to focus in the present moment. Easier for us to focus on the big picture and creative ideas.

4. Seek Inspiration

• This one really benefited someone like me. When you try to seek knowledge and inspiration from certain events, people, etc. you are closing your knowledge gap and it enables your brain to be curious to obtain more information about what else is out there.

5. Be Around Other "Creatives"

• Like minded people hang out with other like minded people. If you are trying to be more creative, be around others who provide plentiful options in terms of being more creative.

6. Avoid the Status Quo

• Seems obvious, but in all seriousness, you can't go by what everyone else is doing and expect to make it. Run regular brainstorming activities weekly in coming up with new creative ideas.

7. Start With a Morning Freewrite

• A lot of writers swear by this and there is a reason why. Once you wake up from a good night's sleep (7-8 hours) you are refreshed and will be able to write or type down your best ideas or thoughts.

8. Listen to Music

• Especially happy or classical music. Multiple studies have shown that music can help to boost diversified thinking and creative tasks.

9. What If?

• What if you could improve a concept already created?
• What would you do if you had $1 million and could invent something?

10. Create Distance

• Sometimes, you just need to take a break. Always take a break when your mind is feeling stagnant and you can't come up with new ideas. Come back later when refreshed.

That is all for this edition of The Differentiation Innovator. I am confident this edition will serve you well in your venture. Please make sure to subscribe to my newsletter if you have not done so already.

See you next time.

#innovation through differentiation

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When you are ready to do so, here are some of the ways I can help you achieve your goals. Especially when it comes to elevating your brand & business:

1) Book a 1 hour coaching session here.

2) My Ultimate Differentiator Program. More information about the program can be found here. To apply for this program, please fill out this application here.