Why You Need to Build Your Personal Brand Before You Actually Need It

Hola Comunidad!

I hope this newsletter finds you well and thriving. Today, I want to address something that often gets overlooked until it's too late: the importance of developing your personal brand before you find yourself needing it. As Latinas, we are often taught to work hard and keep our heads down, trusting that our efforts will speak for themselves. But in today's competitive market, that's not enough. You need to make sure that when opportunities arise, you’re already in a position of strength, with a well-established personal brand that sets you apart.

The Trap of Reactive Branding

In my experience working with Latina professionals, I’ve seen too many wait until they're in a situation where they have no choice but to start branding themselves—like after a layoff, during company restructuring, or when a new job is urgently needed. Suddenly, they're scrambling to network, update LinkedIn profiles, and establish a presence that should have been cultivated long before. The reality is that building a personal brand takes time, strategy, and consistency. Waiting until the last minute puts you at a disadvantage when you need to be at your strongest.

Branding Isn't Just for Entrepreneurs

During the recent Visibility Challenge, some participants mentioned that it felt more geared towards entrepreneurs than job seekers. While it's true that the strategy may differ slightly, at its core, personal branding is about marketing yourself, regardless of your career path. Whether you’re an entrepreneur or a job seeker, you are a hot commodity, and you want to position yourself as the candidate or entrepreneur of choice.

Even as a job seeker, you can—and should—create content that showcases your expertise. For example, if you specialize in marketing, consider starting a LinkedIn newsletter that shares insights, trends, or case studies in your field.

Recruiters are spending up to 25x's more time on LinkedIn profiles than on resumes, seeking proof of skills and expertise.

What better way to demonstrate your capabilities than by using yourself as your own case study?

Strategic Branding for Competitive Advantage

Developing your brand requires intention and strategy. In a crowded market, anything you can do to set yourself apart from the competition is essential. Consistently showing up, creating, writing, and adding value to your network increases your visibility and keeps you top of mind when opportunities arise. Additionally, LinkedIn functions much like Google for recruiters; they’re searching for keywords and talent. The more you’re actively engaging on the platform, the higher you’ll appear in those search results.

Join the Latina LinkedIn Incubator

As a result of the incredible engagement and connection that emerged from the Latina Visibility Challenge, I’m thrilled to announce the Latina LinkedIn Incubator Program. This program was created to help Latina leaders, entrepreneurs, and professionals continue to build their personal brands and visibility on LinkedIn while staying connected to a supportive community.

Here’s what the program offers:

• 90-Minute Sessions Twice a Month: Teaching and group coaching designed to elevate your LinkedIn presence.
• Personalized Visibility Strategy Roadmap: Tailored to your specific goals and challenges.
• LinkedIn Profile Optimization: Make your profile shine and attract the right opportunities.
• Two 30-Minute 1:1 Consultations: Personalized guidance to address your unique needs.
• Homework Assignments Between Sessions: Keep the momentum going with actionable steps.
• Private Group Chat: Ongoing support and networking with like-minded Latinas.

This program is designed to make a real difference—not just on LinkedIn, but in how you show up in all areas of your life. With a strong focus on mindset and visibility, the transformation extends far beyond the platform.

Details:

• Limited Spots: Only 6 spots remain open.
• Investment: $247 a month, starting THIS FRIDAY, September 6th and ending December 31st (4-month minimum agreement). (BTW: This is the lowest price it will ever be!)
• Time: 1-2:30 pm EST

Don’t wait until you’re in a reactive mode—start building your brand now and position yourself for success. If you’re ready to up-level your personal brand, master LinkedIn, and take control of your narrative, this incubator is for you. DM me INCUBATOR to get in on the action or to book a call with me to see if it's a good fit.

I can’t wait to see you shine!

?Hasta Pronto!

Ruby