Why You Need a Branding Email (And No, I Don’t Mean @hotmail.com)

Alright, let’s get real for a minute. You want to be taken seriously as a professional, right? You’ve got the website, the social media, the business cards—heck, maybe you’ve even got a logo. But if you’re still out here emailing potential clients from a yahoo.com or—Lord help us all—AOL.com address, we need to talk.

Yes, your email is part of your PR. It’s actually the first part of your PR people see. You know that old saying, “First impressions last”? Well, your email is often the first thing people see before they even meet you, hear you speak, or see your gorgeous face. It’s a branding tool, plain and simple. You wouldn’t show up to a networking event wearing pajamas, right? So why are you sending emails from your Hotmail.com address like it’s still 2001?

Let’s step up your game, shall we?

1. Match Your Email to Your Website

This is Branding 101, folks. If your website is www.yourawesomebusiness.com , your email should be something like [email protected] . It’s consistent, professional, and shows that you have your stuff together. It tells people, “I’m legit,” before you even type a single word. I have a “[email protected] ” for my team and an info.

2. Get Your Name’s URL

While we’re at it, grab that URL with your name. If your brand is YOU (and if you’re a speaker, coach, or author, it likely is), owning yourname.com is essential. If someone Googles you, your personal URL should be the first thing they see. And guess what? You can use that URL for your email, too. It’s seamless, it’s polished, and it’s pro.

3. Don’t Be Afraid to Ask for Help

Look, not everyone is tech-savvy, and that’s okay. There are plenty of services that can set this up for you. Companies like newmindgroup.com will hook you up with everything you need. Even GoDaddy can get you set up with a branded email in no time. So, no excuses. You’re not going to lose your emails, either—you can easily have them forwarded from your old account. Forward those AOL emails straight to your new @yourbusiness.com address and keep it moving!

4. Your Email = Your Credibility

When you email from a branded address, you’re telling the world, “I am my business.” It adds a layer of professionalism that hotmail.com just can’t compete with. Your clients and colleagues expect you to have it together, and that starts with something as simple as your email address. Act like a pro. Be the pro.

5. It’s Time to Step Up

I know you’ve got a lot going on, and this might seem like a small thing in the grand scheme of your brand. But trust me—it’s a BIG deal. If you want media outlets, clients, and collaborators to take you seriously, you’ve got to look the part from the get-go.

An outdated email address is like showing up to a job interview in a wrinkled shirt. You might have the skills, but you’re not looking like someone who’s ready for the role. Share on X

So, what are you waiting for? Swap that @yahoo for something that screams “professional PR-ready,” and watch how differently people respond to you. It’s a small change, but it has big impact.

Bonus Tip: If you’re still clinging to that AOL.com address… well, it’s time. We’re staging an intervention. It’s for your own good.

Let’s put our best foot forward, people. Time to elevate your brand, and yes, that starts with something as simple as an email address.

You got this!