WHY YOU NEED A BLOG

If you’re reading this, then you already know that blogs are great! They spread useful information and act as industry-specific news sources. Just because you like blogs, though, doesn’t mean you understand why your business needs one, specifically.

That’s why I’m here! I personally know how great a blog can be for a business, so I’ll explain some of the advantages of blogging that you’re missing out on!

Establishes Expertise

A blog is a platform in which you can show your audience how much you know. Sure, I can go on Twitter and tell you that I’m a great marketer, but why would you believe me without some proof?

Hence, a blog! I delve into topics related to my industry and get to show my audience that I know what I’m talking about. This way, it’s harder to write me off as another internet blowhard, and you’re more likely to take me seriously.

This isn’t exclusive to me, though—virtually every business’ blog works this way. If you’re going to claim to be an expert in your field, you’ll need to show some industry know-how and insight! A blog is the perfect platform, since you can tailor it to your business’ unique interests and voice!

Gives You Content to Share

If you’re really trying to promote your business, you might not want to link to outside sources like news articles. After all, you worked hard for those clicks, and you want them to go to your site. If this sounds familiar, setting up a blog is a great idea!

Your audience gets the news they need, and you get to keep them on your website. This makes it more likely that they’ll look around your website, which in turn means better odds of converting your visitors into customers! You’ll find that this strategy is far more preferable than just inundating your audience with endless promotions!

Keeps Your Readers Engaged

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