Why You Need an Attractive Bottom
Minute to Pitch It #52
by Topher Morrison
In every case, investors do a risk assessment to determine if they want to pour their hard earned money (or their investors) into a new endeavor. Especially for startups, you want to minimize your risk by making the investors feel as if success is a done deal. How do you do that? Through 'Bottom Up Research'. The video explains more in just 46 seconds.