Why you must lead with insights to create a competitive offer

What if you could know your customers world better than they know it themselves, and teach them what they don’t know, but should??

In this article I’m talking about how to unpack market insights so that you can go beyond just presenting a new idea by first undermining an existing one, and shifting the view of what your customer needs - which is obviously, your solution.?

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Market Insight?

For most channel partners, building an offer that is aligned to the skills & capability in their business, while also satisfying their ‘why’ is not an issue. You know your niche, who, and how you will deliver it – that’s not the problem we see.?

What we see is that partners are taking more of a ‘spray and pray’ approach when taking their offer to market. They may have defined the demographic of their customer, such as the role type to target, location or industry – but aren’t delving any deeper than that.

The truth is, that we need to understand our target market in much more detail before we can expect our offer to really resonate with the people we’re delivering it to.?

Understanding the unique requirements and challenges of their environment so that we can bring meaningful insights into our offer messaging will make the success of your offer night and day different. It will also mean you’re not spending valuable resources (time, effort, energy & money), serving your offer to people who will simply never buy it.?

3 things causing you frustration right now?

1. Not knowing your customer’s challenges?
2. Not clear on their priorities?
3. Requirements are vague?

What you can do differently?

What if we could teach the customer something about their world or their environment that they don't know today - but they should. Then we use that as relatable insights to make us more competitive and make our offer more competitive??

At Partner Elevate, we use a particular structure to determine and build relatable market insights of your customer’s environment.?

The PESTLE analysis helps us examine the customer through 6 factors; Political, Economic, Social, Technological, Legal and Environmental. To do your PESTLE analysis, answer these 6 questions in as much detail as possible?

Read how to use the PESTLE on our blog: https://www.partnerelevate.com/blog/lead-with-insights-competitive-offer??