Why You Are Losing Millions By Not Putting Your Business On YouTube
Jordon Barnett
Revenue Systems For Industrial & High-Tech Firms To Predictably Land 7-Figure Deals From Trade Shows Without Gambling On Booth Traffic Or Walking Away With Zero ROI
Did you know you're missing out on millions of dollars by not being on YouTube?
Whether it’s for your personal brand or for your business, YouTube is quickly becoming one of the best social media platforms to build your sales pipeline.
A YouTube channel helps you reach more people, become an authority in your industry, stay front-of-mind and ultimately make you more money in the long run.?
It’s one of the biggest platforms in the world and owned by Google - so that allows people to search for help with a problem they have - and your solution can be that fix.
So when someone is searching for:
‘How can I…’
‘What can I…’
‘How to…’
Or anything related to those search queries, you can be the person that solves it - and that’s what makes you front of mind.
When I work with clients, I'm always looking to make sure there’s an audience on YouTube for them to get massive returns on their efforts.
That’s because my team and I are always looking to get our clients at least 10k-20k views per month.
If you can get a channel to 10k-20k views every single month, then you can grow it even faster, making it relatively easy to scale long-term.
Now, let’s say for every 10k-20k views per month you get just 100 of those people (or viewers) that are interested in something that you have.
You can present them with an offer that will put them into your funnel (a checklist, ebook, webinar, video pitch, etc)
Once they’re in your funnel, you can push them to other offers and social media platforms (or back to YouTube which builds authority, views, and trust) so that they can learn more about you, how they can work with you, or whatever your primary goal is.
Now, these numbers are EXTREMELY conservative, because I don’t want to get your hopes up or make YouTube sound like a get-rich-quick scheme.?
But the numbers don’t lie.
After all, generating 100 leads is just 1% of the total number of views per month IF you get 10,000 views, and the likelihood of generating even more views and/or leads from your channel is high.?
So, from 10,000 views at least 100 people are now pushed into your funnel.?
And your back end (email automation etc) puts in the hard work to warm those leads up, qualify them, and get them booking calls or buying from you.
With 100 leads, it would be fair to say that you could get at least 10 of them on a discovery call (sales call).
So, let’s say your close rate is just 30-50% which is the industry average for most companies. From those 10 sales calls, you might close 3-5 of them...and if you sell high ticket services you might close those calls for $3-5k each.
The point of this being is that having a process in place to increase the temperature of those leads is going to dramatically increase your close rate and income each month from JUST 10-20k views on your channel each month.
So, let’s break it down by the numbers:
...and it’s 100% FREE if you record and publish the videos yourself.?
Sounds crazy right? But it’s possible. People are doing this all the time with YouTube.
And this is just the beginning. The low-hanging fruit.?
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If you double this number to 20,000 views you now have 200 people that opt-in to your funnel, 20 of those people book calls, and you close 6 or 10 of them, which means you generate…
...a WHOPPING $18,000 - $30,000 per month!
And you wanna know the best part?
When people book calls with you, they have seen so much of you and consumed so much of your content that it’s almost impossible NOT to close them (you just have to figure out if they’re a good fit)
That means your potential earnings could be a lot more than what I’ve just laid out for you here. Because like I said, these numbers are extremely conservative.
This is the whole point of YouTube. You are not coming from a position of selling but instead coming from a position of advising your audience.?
You’re already helping them with your content. So it all starts off top-of-the-funnel, very simple.?
Someone might search for “How do I protect my privacy online?”
And if you can provide coaching or consulting, a product, a service, an informational product to help your audience protect their privacy online.
The opportunity now becomes endless for you to SELL naturally (without sounding 'salesy').
There are so many different avenues that YouTube can present to so many people IF you do it right.
The reason you are losing millions of dollars by not being on YouTube is that this is a perpetual machine.
Momentum only grows. You have to understand that when you start YouTube, you’re looking at YouTube as a little dot. As you grow, you get bigger and bigger. More viewers. More people into your funnel. More sales calls. More customers...
With momentum comes scale.
If you get 10,000 views in the first month, you could get 20,000 views in your second month, 40,000 in your third month, 80,000 in your fourth month, and 160,000 in your fifth month!
What does it take to get 10,000 views? Perhaps just 3 videos per week.
If you break it down, that’s 12x videos each month.? Each video only needs 833 views to hit your target. Could you do some research, figure out what’s important to people, and then make videos that generate 833 views or more? Of course!
The idea is to try and always double those views by producing incredible content on your channel.
These are VERY conservative numbers because I don’t want you to get your hopes up.
But at 160,000 views per month, you now have the ability to really dominate your market because YouTube will see you as an authority and prioritize your content above others in your niche.?
And with momentum, you can get to the point where you’re pulling in millions of views every single month.
At every level, you’re able to capture more people, more leads, more interested buyers, and more sales.
If you are NOT getting views right now with YouTube, then you are LOSING MONEY.
You’re not building trust, authority, or a brand that YouTube can help you present to your market.
If you don’t produce content on YouTube right now, then you are really missing out. The opportunity is there.?
And none of this even includes AdSense, Sponsorship Deals, or Affiliate Marketing - which are all additional streams of income that you can produce for your business practically on autopilot, for free!
There is so much that you are missing out on by not going on YouTube. Potentially millions of dollars per year!
So, if you want to learn how to start and grow a profitable YouTube channel, comment below this video or reach out to me on social media.
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3 年Great read!