Why are you here?

Why Are You Here on LinkedIn Building an Online Business?

Have you ever stopped to ask yourself why you’re here on LinkedIn, diving into the world of online business at 50+?

It’s a question worth pondering because understanding your “why” shapes everything: your goals, your actions, and ultimately, your success.

When I ask people why they decided to start an online business in the second half of their lives, the answers are usually heartfelt.

“I want to help others who are in the same position I was in.” “I love mentoring and teaching.” “I just want to leave a legacy.”

And while those reasons are absolutely valid, there’s often a deeper truth that many shy away from admitting—you’re here for the money!

Let’s Face It: Money Matters

Helping people, creating impact, and leaving a legacy are noble pursuits, but at the end of the day, financial freedom is the engine that drives these dreams. Without money, your ability to help others is limited. Without money, building a legacy becomes a struggle.

Most of us in our 50s or beyond have faced financial wake-up calls:

• A job loss that caught you off guard.
• A pension or retirement fund that no longer stretches as far as you hoped.
• The realization that the cost of living keeps rising, but your income isn’t keeping up.

It’s okay to admit that you’re here to build something that pays. In fact, acknowledging it is the first step to designing an online business that delivers both profit and purpose.

Why LinkedIn?

If you’re here on LinkedIn, you already recognize the incredible power of this platform. It’s not just a job board; it’s a goldmine for connections, collaboration, and visibility.

Here’s why LinkedIn is the perfect place for you to build your online business:

1. Your Ideal Customers Are Here – Professionals looking for solutions, resources, and mentorship are scrolling LinkedIn every day.
2. It’s Cost-Effective – Unlike paid ads on other platforms, LinkedIn allows you to build organic reach by simply showing up and sharing value.
3. It Aligns with Your Expertise – LinkedIn thrives on knowledge-sharing, which means you can leverage your decades of experience to connect with others.

Owning Your Financial Goals

It’s time to own your “why” unapologetically. Wanting to make money isn’t selfish—it’s smart. The truth is, money gives you options:

• The option to spend more time with your family.
• The option to retire early without fear.
• The option to invest in your passions and community.

By building an online business on LinkedIn, you’re not just chasing income—you’re creating stability, freedom, and a future you can control.

Purpose AND Profit: The Perfect Duo

So, the next time someone asks why you’re building an online business at 50+, don’t feel the need to sugarcoat it. Say: “I’m here to help others while building the financial security I deserve.”

It’s not an either/or scenario. You can make an impact and make money at the same time. Purpose and profit aren’t mutually exclusive—they’re partners in your success story.

If you’ve been hesitant to fully embrace your financial goals, now’s the time to shift that mindset. LinkedIn is your stage, and your online business is the vehicle. Let’s make it count.

What’s your “why” for being here on LinkedIn? Drop it in the comments—I’d love to hear your story.

Cheering your success,

Christine Till

The Marketing Mentress

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The LinkedIn Marketing Mentress

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