Why You Are Not Getting That Promotion

Every ambitious lawyer wants to climb the ranks, but promotions at law firms are competitive. If you've been overlooked for a promotion, it's worth asking: What’s holding me back? Here are some key reasons you may not be progressing—and strategies to change that.

1. You’re Not Bringing in Business

At the senior associate and partner level, law firms want rainmakers. If you’re focused only on technical excellence but not contributing to client development, you’re missing a key piece of the promotion puzzle.

Action: Start building your network, attend industry events, and develop a personal brand on LinkedIn. Even if you’re not expected to generate business now, demonstrating potential is crucial.

2. You Haven’t Developed a Niche

Law firms promote lawyers who add strategic value. If you’re a generalist in a crowded field, you may not stand out.

Action: Specialise in an emerging area (e.g., ESG, fintech law, AI & data privacy). Thought leadership—publishing articles, speaking at events—can also position you as an expert.

3. Your Soft Skills Need Work

Being a brilliant lawyer isn’t enough. Firms promote those who can lead, mentor and represent the firm well. If you struggle with communication, delegation, or leadership, your promotion may be delayed.

Action: Seek feedback from colleagues and supervisors, work on your emotional intelligence and take leadership training courses.

4. You’re Not Visible to Decision-Makers

If the partners don’t see your value, they won’t champion your promotion. Many lawyers assume their work speaks for itself—it doesn’t.

Action: Actively engage with senior leaders, contribute to firm-wide initiatives, and make sure key decision-makers know your contributions.

5. You Haven’t Asked for It

Many lawyers assume promotions are automatic. They aren’t. If you haven’t communicated your aspirations, you may not even be in consideration.

Action: Have a direct conversation with your supervising partner about your career path. Ask what you need to achieve and create a plan to get there.

Final Thoughts

If you’re not getting promoted, don’t take it personally—take action. Identify gaps, build relationships and position yourself as indispensable. A strategic approach to career development can make the difference between waiting for an opportunity and earning it.