Why you don't need video for your business....

Video traffic is predicted to account for 82% of ALL online traffic by 2022.

Most agencies will tell you that you need video in your business.

But we will tell you that you don’t!

Here’s why;

Think back to the last time you invested in a new website. You engaged an agency partner to build you a shiny new website. The process was enjoyable, exciting even, right up until the launch. Finally your business had another way for customers to find you in the digital stratosphere. It was exhilarating.

Then something happened.

The next day, your excitement fizzled out.

You received your final bill invoice, a little buyer’s remorse kicked in.

The website had all of 20 visits, 10 of which were you clicking refresh. A few others trickled in from that “new website” social media post you put out on Facebook.

In fact you didn’t even know how many people visited the site, because there were no tracking tools installed.

But this wasn’t the agency’s fault. Their job was to build you a website.

The reality is that you didn’t need a one.

You needed something way more important.

You needed a clear understanding of how a website would fit into a wider marketing strategy.

An understanding of what role your website would play in such a strategy,

What traffic sources would drive people to your site, and more importantly, why?

Then, once these prospects arrive on your site, what actions would they be likely to take, and what journey would they like to go on?

What was the call to action?

What was the protocol for measuring the return on investment of your site?

How would you retarget visitors once they click away from your site?

And how would you optimise all of the above?

You needed a CLEARLY DEFINED STRATEGY.

The same applies to your social media. You certainly don’t need an agency partner (or freelancer) to schedule posts for you, and become a glorified admin assistant in the process.

Instead you need to understand exactly how the application of social media fits into your marketing strategy.

What channels should be considered?

Should it be a paid or organic strategy, or a combination of both?

What assets are required, and what content is needed?

How often should you post, and do you need a content calendar?

What is the call to action?

Is social media even required at all?

The list goes on….

By now are you beginning to see the pattern?

You don’t need video for your business.

That is, unless you fully understand how video fits into your growth strategy and how you are going to distribute it to generate a return on investment, be that financial return, brand awareness, or building trust with your consumers at key points of your sales funnel.

Your business DOESN’T need a website.

Your business DOESN’T need social media management.

Your business DOESN’T need video production.

JUST YET!

First you need to take a few steps back and ask WHY.

Feeling overwhelmed?

The beauty is that you don’t have to do it alone,

There are marketing agencies that exist, that live and breathe strategy and performance.

Agencies that believe in honest expectation setting.

That prioritise long-term relationship building over short-term income.

At Outlaw Social, we are one of those agencies.

And our 90-day sprint process was born out of a passion to do things better.

Perhaps a 90-day sprint is exactly what your business needs?

90 days,

2160 hours,

129,600 minutes,

1 marketing challenge,

Pre-forecasted outcomes

An all-in approach to delivering return on investment.

No fluff,

No BS,

No retainers,

No disappointment. Ever.

Find out if we are a good fit for your business by clicking the link below.

https://www.outlawsocial.co.uk/say-hello/

See below a selection of some of our videos.... (All produced with strategy in mind)