Why you don`t believe in transformation

Transforming who you are isn't comfortable.

At least most of the time.

What happens in transformation is that your basis of identity is shattered. Your points of reference disappear, and you are going through a moment of disorientation, which often doesn't feel nice.

Your brain creates models of the world and yourself that its survival mechanism wants to keep, as it takes energy to create new ones.

Most people, when they talk about transformation, actually talk about change, changing an offer, a system, the amount of work, a belief, an idea, or the place they live.

Yet all of this allows you to keep most of your current frames.

In my experience, lots of people say they want transformation, yet most of the time, they actually just want a bit more comfort, money, or recognition.

As what's required is to actually be willing to go through.

We recently finished our 3-day intensive, and it's been intense.

People were confronted with ways of being they developed that got them the results they really didn't want.

Sounds easy, yet it isn't.

Realize that you have built a mask of nicety around your insecurity, realizing that you are lying to yourself about how much you like the job you are in, realize that you have been playing games in your relationship, confronting that there is a big gap between the person you say you want to be and the one you show up as isn't easy to face.

That's why most people won't transform.

Yet being willing to endure it allows for what I call transformation—a total remodeling of your operating system, a new way of relating to life, your business, and yourself.

It is what allows for massive breakthroughs in performance, incredible comebacks, healing of relationships, and an unreasonable joy to be alive.

Not comfortable, but alive.

To transform yourself is to give up the person you are right now, and what's preventing you from doing so is fear.

Yet when you go through, face the fear, confront the shadows, you, in the end, realize that fear is an illusion and you have been playing a game all along. A game of telling yourself that you are not powerful, that you are not creative, that you are small and incapable when, in truth, you are more than you could ever put into words.

So, to me, transformation is always worth it, but sometimes we trick ourselves into the comfort of a fearful life.