Why are you doing this?

In sales, it's not enough to simply know what you're selling and how to sell it. To truly be successful, it's important to know your why. Knowing your why means understanding the purpose behind what you're doing and the values that motivate you. When you have a clear understanding of your why, it can help you to stay focused, motivated, and passionate about your work.

The importance of knowing your why in sales cannot be overstated. Here are a few reasons why it's so important:

1. It helps you stay focused: When you know your why, you have a clear understanding of what you're trying to achieve. This can help you to stay focused on your goals, even when things get tough. When you're clear on your purpose, you're less likely to get sidetracked by distractions or obstacles.
2. It keeps you motivated: Sales can be a tough and often stressful job. When you know your why, you have a deeper sense of purpose that can help you to stay motivated, even when things get challenging. When you're motivated, you're more likely to put in the hard work and effort needed to achieve your goals.
3. It helps you connect with your customers: When you know your why, you have a better understanding of your values and beliefs. This can help you to connect with your customers on a deeper level. When you can articulate your why, you can demonstrate to your customers that you're not just trying to sell them something, but that you genuinely care about their needs and wants.

So, how do you figure out your why in sales? Here are a few tips:

1. Start with your values: Your values are the guiding principles that drive your behavior and decision-making. Take some time to reflect on what values are most important to you. This can give you a good starting point for figuring out your why.
2. Identify your passions: What are you truly passionate about? What gets you excited and motivated? Your passions can be a great source of inspiration for your why.
3. Think about your impact: What impact do you want to have on the world? How do you want to make a difference? This can be a powerful motivator for your why.
4. Consider your strengths: What are your strengths and how can you use them to make a difference? When you're able to use your strengths to achieve your goals, it can be incredibly rewarding and motivating.

Once you've identified your why, it's important to make it a central part of your sales approach. Incorporate your why into your messaging, your interactions with customers, and your overall approach to sales. When you're able to communicate your why effectively, you'll be able to build deeper connections with your customers and achieve greater success in your sales career.

In conclusion, knowing your why is a crucial aspect of success in sales. It helps you stay focused, motivated, and connected with your customers. By taking the time to reflect on your values, passions, and impact, you can discover your why and incorporate it into your sales approach. When you do, you'll be well on your way to achieving greater success and fulfillment in your sales career