Why are you doing this?! ??
Hey Folks! Continuing my saga of frustration & disappointment: I'm still baffled by all the tools I've recently tested/ demo-ed that allow me to collect data, but don't allow me to do anything with it.?
As a result, I'm not able to buy the tool - because if I can't push data to HubSpot and use it as a trigger for other campaigns, I may just as well not have it at all. This is a really good example of where a missing integration is costing you a customer?
But why are Product Managers doing this?
Building features without seemingly understanding how they are going to be used by the user, and what for exactly?!?Well, one explanation is that - no matter how vivid your imagination is - your users will always find a way to use your product in a way?different than intended:?
Another - is that you either don't know your users well enough, or aren't using the FAB framework.?
Build your features in a FAB way
Remember the Pareto rule? The 80/20 one? Basically, about 80% of the value comes from the top 20% of functionality. What’s more the majority of users only use 20% of the features.
How do your users find the 20% they need?
Product managers can use the FAB (Features, Advantages, Benefits) model and a few tricks to help users experience value and?drive adoption.
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Qualitative feedback?is a good source of language you can later use to describe your product features, advantages, and benefits to other users.?
Invite more (relevant!) users to user interviews?
Another?common issue is that PMs simply don't?understand?the benefits their product brings to their users - because they don't talk to them often enough.? Invite your users to focus group interviews in-app, based on behavioral segmentation (= only the users that have engaged with certain features / match a certain persona profile):?
You can both segment your audience & build these targeted interview invites in-app without any coding in Userpilot of course.???
Hope this was useful!?
P.S. Finally! The signups for our next Product Drive FREE online conference are LIVE - and this year's edition is really star-studded!???
With Marty Cagan, Wes Bush, Maja Voje, Ben Williams and Dan Olsen headlining the event - don't miss our on learning how to build products your users will love.?
Grab your seat before it goes - and see you next week!?
Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) ??
7 个月Emilia Korczynska this is a great post! Thanks so much sharing this insightful example. I work with a lot of teams on value props and many of them struggle to list advantages. What are the best questions to ask when translating features to advantages? Putting these questions on this visuals would make it even 10x more useful ?? Cc. Lusine Sargsyan Andrej Persolja if you wanna brainstorm with us??
Let's increase the conversion of your 24/7 salesperson | B2B conversion copy consultant | EN/NL SaaS copywriter | editor | publisher
7 个月Probably because of user lock-in. Not even with some Zapier/IFTT wizardy? Probably something you tried. ????♂?
Content Marketing Strategist for SaaS / Startups
7 个月Ok so curious: what are some of the top tools you have/do use that push data directly into HubSpot? I've been trying to figure that out in a way that will allow me to make meaningful data dashboards and market appropriately...
I help companies build growth marketing programs by reverse-engineering their funnel.
7 个月lack of customer insights, understanding the actual job to be done is what usually happens ok, sometimes some people have other agendas, so they need to achieve a metric that is not linked to business outcomes… I have seen this happen when people want to push their views to the market.