WHY You Do It

Does your agency have a clear set of core values that guide everything you do?

If not, you could be missing out on a powerful tool for your agencies achievement and success.

Tip 1: Define Your Core Values

Your core values should be a small set of timeless principles that define your agency's culture and decision-making.

But they can't just be words on a wall - they need to be authentic, embraced by everyone and lived every day.

Tip 2: Make Values Central to Everything

Once defined, your core values can't be an afterthought.

Clearly communicate them to your entire team and make them central to how you hire, fire, reward, discipline and recognize performance.

Your values should be the filter through which all decisions are made.

Tip 3: Align With Your Agency's Purpose

People don't just buy what you sell - they buy WHY you sell it.

Your core values should directly connect to and support the deeper purpose that drives your agency's mission.

If your values and purpose aren't aligned, clients and employees alike will sense the disconnect.

Tip 4: Revisit and Refine Regularly

Your core values shouldn't be static.

Schedule regular team exercises to revisit and discuss each value, with everyone sharing their perspective.

Tip 5: Use Values as a Filter

When faced with key decisions around hiring, firing, business partnerships, or new client opportunities, use your core values as a filter.

Attract people who believe what you believe.

Your team will be energized by a shared sense of purpose.

Your clients will be drawn to the authenticity behind your brand.

Your agency's culture will become a powerful force for success.

Mike Stromsoe

Ready to collaborate, grow and learn with the best agents in North America? Join us at our private, invitation only mastermind event in Phoenix, AZ, Nov 8th and 9th..... here is the link with all of the details: https://grandmm.mikestromsoe.com/

Are you ready for an agency growth session? Let's talk: https://go.scheduleyou.in/LByQrrKnu7