Why You Definitely Should Be Implementing These 3 Proven Email Marketing Tips!

Have you noticed no matter where you look these days. Someone is desperately trying to convince you and I 'how' much strategic email marketing is dead.

For any number of reasons. Then they'll inevitably point to the latest social media platform. And 'how' for a gazillion and one reasons "why "it's far superior to old school opt in email.

But here's the rub profit seeking entrepreneur. Don't ever forget you and I don't own any of these social media platforms. The Mark Zuckerberg's of Facebook and the Reid Hoffman's of Linkedin fame.

They're the landlords. And you and I are the glorified tenants.

Don't Place All Of Your Marketing Eggs In Social Media Baskets! You Don't Fully Own Or 100% Control!

Entrepreneur what good does it do you and I? To build an impressive Twitter( aka) X, Instagram, Facebook or Linkedin following. Only to have your accounts temporarily or permanently shutdown.

You're basically starting over, correct? (Sure you're reading this particular article on Linkedin. But if Linkedin or any of the other social media platforms I'm currently active on.

Decides to pull the plug on my accounts. I still have my opt in email subscribers. And as long as you or I don't violate any of their "terms of agreement."

Then you/we can still effectively communicate with them. Regardless of our current or future standing on any social media platforms, right?

With that said. Here's 3 proven email marketing tips. You should definitely be consistently implementing as often as possible.

1.) Proven email marketing tip # one: Entrepreneur as soon as you send an email message to your list.

Immediately change (test) your subject line. To another "What's in it for me?" type of benefit laden main power headline. (Because in reality that's what your email subject line is. (A mini "What's in it for me? type of power headline.)

This changing the subject line is often referred to as A/B split testing. You send your new (test) subject line to your subscribers who for whatever reasons didn't open your initial email message to them.

And don't change any other variables. This way you can better accurately gauge which "if" either subject line resonates with your particular subscribers.

A Reputable Paid Email Provider Is Definitely One Of Your Best Investments!

2.) Proven email marketing tip # two: Next, ethically bribe your opt in email subscribers for joining your list.

Case in point. Offer a monthly or quarterly "free drawing" of some kind. For example. If you're a retail furniture store. Offer a free drawing for a Deluxe Livingroom Set. The non opt in email subscribers 1st grand prize winner.

They win a $5,000 or X dollar value. But your 1st grand prize winner whose an opt in email subscriber automatically wins a Deluxe Livingroom Set worth double. (Say what?) Keep in mine both prizes have an actual hard cost of half or slightly less than half.

Plus don't forget. Every email subscriber who doesn't win the 1st grand prize. They automatically win an incredibly valuable, extremely time sensitive second prize worth X.

And all they need to do is order to qualify for it. Is drag a friend with them to you or your major competitors store. Whose at least 18. Before the ten or X day expiration date window expires.

And you don't have to continuously waste a fortune on either outrageously expensive prime time local radio or TV ads. Or outrageously expensive local newspaper ads etc.

And no expensive hit & miss direct snail mail post cards. Where each time you mail them. You have to pay for postage and typesetting.

No instead. You or someone qualified in or outside your business or service.

Writes an email message. You hit send. Then write a new "What's in it for me?" type of follow up email message. Only it goes out to all of your subscribers who didn't open your first email message.

This simple, proven follow up strategy. Will help you or your major competitors systematically increase your overall gross front end profits. For literally pennies on the dollar.

Combine Ethical Bribery With Strategic Opt In Email Marketing! And You're Definitely On The Right Track!

3.) Proven email marketing tip # three: And finally. In the case of your retail furniture store. Ethically bribe your current and future customers. By allowing all of your email subscribers to finance any purchases over a certain amount. For ex: Any purchase over $3,500 dollars or more.

Interest free for the first 36 or X amount of months. This way they have an extremely valid reason for joining and remaining an active email subscriber.

(Because the benefit only remains in place as long as they remain on you or your major competitors opt in email list.)

And when you have future sales events. You can send them a series of inexpensive email messages. Ethically bribing them for dragging a friend whose at least 18 with them.

You or your major competitors will save and gross more on the initial front end of your sales funnel. No my profit seeking friend. Opt in email is many things. But it's usage is far from dead. Don't you agree?