Why you can’t ignore copywriting as an ancillary skill as a techie in 2025?

If you want to be a great software engineer, you should get cracking on those copywriting classes pronto.

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Now, that’s a sentence you don’t hear often. You’re probably questioning my sanity and your decision to open and read this article in the first place.

But hear me out:

Learning to write compelling content improves clarity of thought and information recall and increases one’s powers of persuasion—necessary skills for climbing the ladders of your tech career.

The complex dating history between tech and writing

In tech, we often think of coding, algorithms, and system design as the primary skills driving our careers. However, a hidden but powerful skill can amplify these abilities: effective communication through copywriting.?

This skill isn't just about writing catchy headlines or marketing content; it's about conveying complex ideas clearly and persuasively—an invaluable asset in roles that require constant communication with stakeholders, users, and team members.

Bringing clarity to your official communication

One of the most significant benefits of learning copywriting is improving clarity of thought, and writing forces you to structure your ideas logically and coherently. As a software engineer or product manager, you'll often need to explain technical concepts to non-technical stakeholders, write documentation, or create reports.?

Clear writing reflects clear thinking, and this clarity can prevent misunderstandings and streamline project execution.

A Harvard Business Review study found that clear communication is directly linked to increased productivity and reduced errors in project management. This skill is especially crucial for product managers, who must often bridge the gap between technical teams and business units.

Being the most persuasive in your team

Persuasion is not just for people in sales.?

Whether you're a software engineer convincing your team to adopt a new technology stack or a product manager pitching a new feature to executives, the ability to persuade is key. Copywriting teaches you to present compelling ideas, using language that resonates with your audience's needs and emotions.

A study by Carnegie Mellon University highlighted that engineers with strong communication skills are more likely to advance in their careers because they can effectively advocate for their ideas and influence decision-making processes.

Improving your understanding of user experience

For those in product management or user experience design, understanding copywriting can directly impact the success of your product. Microcopy—the small bits of text found in buttons, error messages, and onboarding instructions—is critical in guiding users through your product.?

Well-crafted microcopy can reduce user frustration, improve usability, and increase user satisfaction and retention rates.

A Nielsen Norman Group report found that clear and concise microcopy could improve user satisfaction by up to 30%. Even for engineers who might not be directly involved in UX, understanding the principles of effective communication can still contribute to creating more user-friendly software.

Making you a force to reckon with in the job market

As the tech industry becomes increasingly competitive, having strong communication skills can set you apart from other candidates. Companies are looking for more than just coders; they want team members who can collaborate effectively, lead projects, and communicate with clients and stakeholders.?

A 2021 LinkedIn report found that communication is among the top five soft skills employers seek in the tech industry.

Furthermore, copywriting skills can be a gateway to personal branding. Writing articles, blogs, or even LinkedIn posts about your work can position you as a thought leader, opening up opportunities for career advancement, speaking engagements, and networking.

In The End

In the rapidly evolving tech landscape of 2025, technical skills alone may not be enough to guarantee success. As we've explored, the ability to write effectively—whether for clarity, persuasion, user experience, or personal branding—can significantly enhance your career prospects as a software engineer, product manager, or any other tech-related role.

So, if you want to stand out, climb the career ladder faster, and have a broader impact on your projects, it might be time to start honing your copywriting skills. After all, in a world where communication is key, those who master the art of clear, persuasive writing will undoubtedly lead the charge.

If you’re ready to take the first step but don’t know where to start, I’d be happy to help. Send me a DM on LinkedIn, and let’s chat about how I can be the friendly copywriting coach you’re looking for.