Why you can’t commit to a core offer. ????

We know that standing for something in the marketplace and having one core offering that you are well-known for is the key to scaling your business. But...why is it so hard to do? 

One of the things that I coach my clients on repeatedly is their ability to really commit to a core offer.

They intellectually know that they should, but when they begin to direct their marketing to this one core offer, the fear kicks in.

Why?

This is an EXCELLENT question, and understanding it is key.

Our brains are wired to think that more = better.

That’s because our inner cavewoman brain is focused on SURVIVAL.

And that part of your brain is telling you that if you just commit to one core offer, you are putting yourself at risk.

It’s telling you:

Don’t commit.

Don't be disciplined.

More is better.

So what do you do?

You keep marketing multiple different offers... Four, five, six different offers.

Meanwhile, the market never really understands who you are, what you do, or what you stand for. 

And as we all know: a confused mind doesn't buy.

I want you to think about the ways in which fear has been driving you away from doing what you know is right (i.e. niching down, committing to a core offer, and standing for something firm in the marketplace).

If you know that clarifying your niche and committing to a core offer is where you need to be this month, this quarter, this year…

...AND you understand that making this kind of commitment is the core thing that's going to help you drive your business forward, you NEED to join me on my upcoming free masterclass: Clarify Your Niche.

This is a live webinar where I will walk you through a powerful process that's going to help you commit to your niche once and for all.

You can learn more and register by going to www.ClarifyYourNiche.com

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