This is why you can not replace model agencies with a platform — Three Examples.

Model development??

You need someone that teaches young aspiring models the basics. Things like how to dress for a casting, how to pose in front of the camera or walk on a runway. You can literally see the difference in behaviour and posing of a model that has been a freelancer for too long without the guidance of a professional agent, compared to a model that started already with the right agency.

Models receive many test shooting requests from photographers. But there is a difference between photographer and photographer. And building a portfolio does not mean collecting pictures from random test shooting until you have amount X.

Then from a clients perspective, the model must be ready and experienced enough for certain jobs. If someone pays 5.ooo Euro for a model, this person wants to be sure that he or she is confident and skilled enough to represent the brand in the best possible way.

Accountability??

If something goes wrong, the agency will take responsibility. If the model does not show up or does not look as expected, it will fall back on the agent. The agent would risk losing a client.

But it goes both ways. For any problem with a client, it will also be the agent's job to solve this problem and support the model.

Like insurance, you dislike paying for it every month. But the day will eventually come when having this insurance is a blessing.

Organization and Communication??

Booking a model is not the same as buying a pair of shoes online. While working with a model, an agent knows the strengths and weaknesses of her models. This can be as simple as remembering the model of upcoming jobs or helping with the planning of a trip.

It is an illusion that sending an email notification via a platform will be enough to get the right model for the project. Don't forget the human factor.

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