Why you brain ? great UX Part 5
Vasile Tiplea
Director of UX & AI Strategy @Colgate former BCG, Samsung, Cision & Westfield
Accessibility as Part of User-Centric Design
Imagine trying to navigate an app without being able to see the text clearly or hear important audio cues. For millions of people, these challenges are a daily reality. That’s where accessibility comes into play, ensuring designs are inclusive and usable for everyone, regardless of ability.
Why It Matters: Accessibility isn’t just about meeting compliance standards—it’s about creating products that make every user feel valued. Research shows that 15% of the global population lives with some form of disability, making accessibility a critical part of user-centric design. Inclusive products also improve usability for all users, such as providing subtitles for a noisy environment or larger text for better readability.
Example in Action: Apple is a pioneer in accessible design. Features like VoiceOver (a screen reader for visually impaired users) and AssistiveTouch (for users with motor impairments) empower millions to interact with their devices seamlessly. These features aren’t afterthoughts—they’re integrated into the core design philosophy.
Practical Tips for Designers:
By prioritizing accessibility, you not only expand your audience but also create designs that are empathetic, inclusive, and aligned with true user-centric principles.
Conclusion
User-centric design is more than a buzzword—it’s a commitment to understanding and addressing the psychological needs of users. By reducing cognitive load, leveraging familiarity, designing for emotion, fostering habits, and prioritizing accessibility, we create experiences that are not just functional but deeply impactful.
As designers, we hold the power to shape the way users interact with technology. Let’s use that power thoughtfully, designing not just for users, but with them in mind.